NWG Annual Report 2019 - EN NWG Annual Report 2019 - EN | Page 17

NWG // FLEXIBILITY
a close partnership with our suppliers
and to actively monitor and check that
the producers take their social responsi-
bility. We have our own CSR personnel
working full-time visiting, monitoring
and training suppliers. Through regular
visits and good communication, we can
detect any shortcomings in time and create
long-term relationships that strengthen
our collaborations.
Production
New Wave Group owns a few factories. In
Sweden, Seger and Termo have production
units for knitted items and Orrefors Kosta
Boda glass making facilities. In Poland,
Toppoint runs printing operations for,
among other things, pen and mug prints.
In Denmark, Dahetra owns a production
facility for embroidery and transfer
printing. In the United States, AHEAD
and Cutter & Buck have some embroidery
production.
The Shanghai office
New Wave Group’s largest purchasing
office is located in Shanghai, where we
have been established since 1992. The
early establishment of the office has given
us competitive advantages throughout
the years. Today, we have more than 120
employees in China. The local presence
and ability to control the manufacturing
processes are examples of benefits with the
New Wave Group purchasing organiza-
tion. New Wave Group also has purcha-
sing offices in Bangladesh, Vietnam and
India.
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Pur
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Corporate
Sports & Leisure
Gifts & Home
Furnishings
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A strong offer
P ro
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Premium
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# # By coordinating sales and
distribution channels for both
promo and retail we obtain
additional synergies and reduce
seasonal variations.
Basic
Group-wide collaboration
i za
# # In order to maintain a high level of
service, deliveries to the market are
made from local warehouses and
supported by central warehouses.
The number of warehouse points is
reduced in order to reduce capital
tied up where at the same time
delivery capacity is increased.
To ensure that quality, long-term sustain-
ability, and economies of scale are achieved
at all stages, we are working with the
coordination of our flows:
ce
nt
# # Sea transport is procured and
managed centrally. Through
consolidated transports between
our suppliers and our receiving
companies we maintain high
precision and good economy in our
transportintensive flow.
Logistics and warehousing
Decentralized organization
and entrepreneurship
z e d or g a n
ra l i
# # Most of our products are manu-
factured in Asia and are controlled
via our established purchasing
offices.
Ret
a i l m a rk e t
ANNUAL REPORT // 017