NWG Annual Report 2019 - EN NWG Annual Report 2019 - EN | Page 16
NWG // FLEXIBILITY
Small company
flexibility with large
company synergies
New Wave Group markets products under several different
brands. The company strives for complete integration from the
beginning of the chain in order to attain competitive advantages.
The synergies are evident for operational segments Corporate,
Sports & Leisure as well as Gifts & Home Furnishings within
several areas.
Design
5%
11%
65%
19%
Purchase volume
percentage distributed
per purchase office
China
Bangladesh
Vietnam
India
The company has extensive experience
in design and product development.
Elaborate strategies are applied to each
brand regardless of product category. The
various concepts within the operating
segments Sports & Leisure and Gifts &
Home Furnishings have their own product
development
activities.
Corporateās
product development activities are
coordinated since the design is less fashion
sensitive.
The Group's products can be sold in
both sales channels, promo and retail.
Well-designed promowear suits both
men and women of working age and
allow ample room for profiling, such as
logotypes. In addition to being a well-
designed promo garment, a large part
of the design, primarily in the Sports
& Leisure and the Gifts & Home
Furnishings segments, builds on form
and function to also fit directly with the
retail trade. The Group has several close
partnerships with athletes at both elite and
amateur level in a variety of sports. Kosta
Boda and Orrefors teams with several
famous artists.
Purchasing organization
New Wave Group's purchasing strategy is
based on direct purchases from the manu-
facturer via the Group's purchasing offices.
Within the Group, New Wave Group
SA in Switzerland is responsible for the
purchasing business. New Wave Group has
016 // ANNUAL REPORT
seven purchasing offices in Asia, including
three satellite offices in China to stay close
to the production. Our local presence is of
great importance to ensure good control
of prices, quality and the flow of goods.
The largest purchasing office is located
in Shanghai, where New Wave Group has
been established since 1992. In addition
to China, we have purchasing offices in
Bangladesh, Vietnam and India.
Today, we have a total workforce of
more than 210 employees at our purchasing
offices. The predominant function is
performed by our merchandisers, quality
controllers and technicians working in
teams based on product category and
brand.
All teams have a continuous and
close cooperation with the brand offices
and product development departments.
Therefore, each purchasing team is well
informed and familiar with the specific
features and requirements of each brand.
Each office has a quality laboratory
where we are conducting regular quality
testing of our products. We have profes-
sional equipment to conduct a number
of different tests such as colour fastness,
rubbing and dimensional changes. This
enables us to secure product quality before
shipment and prevent issues and reclaims.
The purchasing offices also play a key
role in securing social and environmental
responsibility in the supply chain. Being
represented on site enables us to have