NWG Annual Report 2019 - EN NWG Annual Report 2019 - EN | Page 10

NWG // ABOUT THE GROUP
ou
Ab
t the Gro
up
This is
New Wave Group
5
10
15
0
Sales growth, %
Business concept - New Wave Group is a growth group that
designs, acquires and develops brands and products in the
corporate-, sports-, gifts- and home furnishings sectors. The Group
will achieve synergies by coordinating design, purchasing,
marketing, warehousing and distribution of its product range. To
ensure good risk diversification, the Group will market its products
in the promo market and the retail market.
Vision Corporate
40
50
30
20
10
0
Equity ratio, %
4
6
8
For the effetc of IFRS 16, see note 30,
page 103.
The vision for the Corporate operating
segment is to become the leading supplier
of promotional products to corporations in
Europe and one of the leading suppliers in
the United States by offering companies
a broad product range, strong brands,
advanced expertise and service, and a
superior all-inclusive concept.
Vision Sports & Leisure
The vision for the Sports & Leisure
operating segment involves establishing
Craft as a world-leading sportswear brand,
and making Cutter & Buck a world-leading
golf apparel brand. The brand Auclair shall
take a leading position on gloves in Europe
and we will also use Paris Glove’s strong
distribution platform to launch the Group’s
other brands in Canada. Overall, we want to
be one of the leading sports suppliers, both
in Sweden and in other European countries
and in the United States. All in all, our
brands shall give us a position among the
largest sport suppliers in the world.
Vision Gifts & Home Furnishings
The vision for the Gifts & Home
Furnishings operating segment is to make
Orrefors and Kosta Boda world leading
glass and crystal suppliers. Part of the
vision also involves utilizing innovative
and playful design to make Sagaform a
prominent player in Northern Europe in
both the promo and retail markets.
Strategy
To realize its targets, New Wave Group’s
strategy involves acquiring, launching
and developing brands and products in
the corporate-, sports-, gifts- and home
furnishings sectors, establishing brands
and organizations in new geographic
markets and spreading the Group’s values
to new and acquired companies.
2
0
Operating margin, %
010 // ANNUAL REPORT
"The Group will market its products
in the promo market and the retail market,
to ensure good risk diversification."