Nuzuna Magazine December 2021 | Page 23

EXERCISE SMARTER

TIME : THE FINAL CURRENCY

AMPLIFY YOUR WORKOUT IN LESS TIME
BY ROCKY RUSSO the tools popularized to assist in muscle recovery and acute muscle activation used by physical therapists . But this Germanmade product took EMS to the next level .
By engineering a neoprene bodysuit with 20 electrode pads built into all the major muscle areas , a smart ( control ) box , and an iPad to control the actions and intensity , Nuzuna was born from a vision to give people back their final currency . In just 20 minutes , a Nuzuna gymgoer can see the same results as someone working out for nearly 3 hours .
No , This Is Not A Gimmick . Step foot into any Nuzuna Wellness Centers and you will experience the oneof-a-kind exercise of the future . In just 2 sessions per week , users can skyrocket their physical activity well past the CDC guidelines and into a state of health that ’ s only been available to superheroes .
Don ’ t Waste It All On Physical Activity !
A wise man once said , “ time is the final currency ” ( Crosby , 1998 ). It ’ s universal in its value and the only currency you won ’ t get back after it ’ s lost . Time is all we have . It is human nature , therefore , to seek pleasure and avoid pain .
Many people think of exercise as painful . Perhaps not just physically , but as an experience . Humans today tend to avoid fitness — to the tune of more than 5 million deaths worldwide related to a lack of physical activity . A greater occurrence than even smoking .
In fact , only 20 % of Americans are currently meeting the recommended guidelines for exercise set forth by the CDC ( Jaslow , 2013 ). The collective voice has spoken , and it says , “ We don ’ t want to waste our precious time at the gym !”
So , What If We Don ’ t Have to ? Physical Activity Recommendations The CDC recommendations for physical activity are at least 150 minutes of moderate activity or 75 minutes of intense activity per week ( CDC , 2020 ). These numbers may not seem harsh if you are an active person , but for 80 % of Americans , these recommendations are still out of reach .
This is the twenty-first century , however . If technology has not yet discovered how to help Americans drop their pant size at a more efficient rate , something must be done .
Well , something was . In 2018 , Charlie Laverty , serial entrepreneur , and CEO of Nuzuna , was reintroduced to a technology he was familiar with from his tenure working in the healthcare industry . Many of us have used Electro Muscle Stimulation ( EMS ) or are familiar with
How Is This Possible ?
Nuzuna ’ s unique version of EMS makes this possible by soaring well beyond the competition . The Nuzuna ’ s SUPER-SUIT is completely wireless and it is able to engage up to 90 % of the muscle fibers simultaneously leaving the brain out .
Not only are you amplifying your workout and saving your most precious currency , but you are also giving every system in your body an opportunity to elevate into a whole new zone of wellness .
This is why Laverty chose the name “ Nuzuna ,” translating loosely to “ New Zone ;” claiming that “ every person should be striving to become their greatest version of self … Nuzuna can help .”
Laverty feels so strongly about the level of support Nuzuna can provide users that he is offering one week of SUPER-SUIT trial at all locations !
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