age etc . Additionally , increasing healthcare expenditure , and government support for research & development has fuelled the market growth .
Moreover , growing prevalence of diseases requiring additional nutrients and increased awareness among population about the benefits of dietary advice on foods and beverages . Changing life style such as habitual smoking , alcohol , extended work hours and reliance on fast-food has resulted into lack of adequate nutrients coupled with obesity prevalence that is also one of the reasons contributing to the growth of Nutrigenomics market . Also , increasing number of geriatric populace , coupled with the increasing acceptance and adoption of infant and child nutrition as a result of changing lifestyle in the developing countries is contributing to foster the market growth of Nutrigenomics Market .
Competitive Dashboard Leading players in the global nutrigenomics market include
• WellGen Inc .,
• Genomix Nutrition Inc .,
• NutraGene ,
• Cura Integrative Medicine ,
• XCODE Life Sciences Pvt . Ltd .,
• Nutrigenomix ,
• Metagenics Inc
Industry Updates :
In February 2019 , a study conducted by researchers at King ’ s College London found that the anthocyanins responsible for giving blueberries their blue color may also be responsible for the heart-healthy benefits of the fruit . The study was conducted with nutrigenomic techniques and is among the many happenings in the global nutrigenomics market at present .
Regional Analysis – Nutrigenomics Market
The global nutrigenomics market is dominated by the Americas segment , driven by the growing medical research in the field of nutrigenomics in countries such as the U . S . and Canada and the increasing consumer interest in improved and enhanced food products . The Americas segment is expected to reach a valuation of USD 6,316.4 million by the end of the forecast period in 2023 .
Europe is also a major regional player in the market and is likely to grow at a solid 17 % CAGR over the forecast period due to the increasing support for food innovations in the region . Asia Pacific is also likely to exhibit solid growth over the forecast period , with the region expected to grow at a CAGR of 17.1 % over the forecast period .