workforce
anywhere. It’s transportable. So, they’d be the words that we
would be using.
In terms of the imagery, the imagery would pick up on care or
caring, it would pick up on this idea of opportunity, and it also
would pick up on images that portray nursing as technical, and
dealing with technology. So, based on the data, I would say we
would still want to see images of the nurse interacting with the
patient: touching the patient, holding the patient’s hand, engaged
with family and friends.
In terms of opportunity, there’s a variety of settings. This is
both in rural and remote, in ICU, the flight nurse. And in terms
of the technology, this could be as simple as the nurse listening
to someone’s heart sounds, someone working with a ventilator,
taking blood, giving out medications. So, those kinds of images,
those kinds of words.
Outside of, say, a recruitment campaign poster, how should
nurse educators and leaders get some of the positive
messages across?
One of the recommendations that myself and my two colleagues
suggest is that both nurse educators and nurse leaders can make
use of social media. I think if we’re going to communicate with
the millennials, the tech-savvy students, then we should be using
Twitter, Facebook – the various forms of social media we know
that particular cohort are using. So, I think there’s some really good
opportunities to get positive messages out through those channels.
Call the Midwife still. Photo: BBC
Leaving the recruitment aspect aside, why is it important to
change some of these messages and update the images of
nurses in Australia?
I think the answer lies in who best knows what the profession is
about, and it’s those that are in the profession. So, I would argue
that we keep it fresh and updated by the nurses who are in the
field, and there are elements to nursing work now in this modern
era that I’m not sure everyone is aware of. So, we do have very
independent nurse practitioners now. There is quite a strong
technical and advanced practice side to nursing, and we still hold
to values that describe care and caring, and I think we just need to
keep it fresh and let the voice of those that are in the field tell us
what their world of work is all about. ■
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