Tina called this transition “Ladder Switching”, meaning you acquire
leadership and status in a different field and then use credibility
to switch into a new field. In this case Tina used her marketing
expertise, and her credibility as a popular DJ to obtain clients and
build her marketing company. Consequently, it afforded her what
seemed like an overnight success, as her company was acquired
by a much bigger marketing agency just a few months later. Fast
forward now two businesses later and with over a decade of
technology and marketing experience, Tina has pulled
all of her knowledge, skills, and resources together
to found a tech startup STAX Agency, Inc.,
that merges intelligent software and human
behavior to help the most talented people in
the world monetize their influence.
As a full-time entrepreneur, Tina admits
the road has not been easy. She hit a few
road blocks and hardships along the way.
As a result, Tina is beginning her new series
“Master the Hustle” to guide promising
entrepreneurs on how to get results as they
embark on their unpredictable journey. Her
flagship product the 27 Laws of Hustle focuses
on the core of “hustle,” embodying both
hard core business strategies and life
changing principles for success.
Tina believes that the methods
are many but the principles
are few, and in order to
master the hustle, you’ve
got to do more than just
stay up late and “grind”,
you’ve got to live out
the right principles and
use clever strategies to
achieve greatness in
today’s world.
58
Summer 2017 | NURAMagazine.com