in other areas. Anyone experiencing
this condition usually suffers from
self-esteem issues. Lavada on the
other hand went to find a solution
by visiting a nearby medical center
where they recommended she take
a series of steroid shots. The shots
were very expensive and Lavada
could only afford one injection
which unfortunately did not make a
difference.
She was told there were no hair
care products that would increase
hair growth in those suffering from
alopecia. While that message was
extremely painful, Lavada was not
convinced. She decided to take
matters into her own hands. With no
cosmetology or medical background,
she began to do research and purchase
products that could potentially bring
her tresses back. Lavada credits a great
deal of her research to bloggers. With
YouTube as a resource, she learned
what real people did and did not want
in a hair care line.
After trial, error, and a few years
of heartache, she found a blend of
oils and bases that began making an
improvement in her hair loss. She
created a product that promoted
healthy hair growth in particular those
suffering from alopecia. Her product
was also lightweight and worked well
for thinner hair strands. Ultimately,
Haircredible was born! Not only are
users confirming its potential, but
HairCredible is most recognized for
its smell. Lavada was very attentive
to the scent because people want
something that smells amazing and
not linger overbearingly.
As a mom, Lavada is constantly
performing a balancing act and
has overcome major obstacles as
a business owner. “I started as a
single mom with 2 girls. I didn’t get
any sleep. I was even sneaking by
working at work. The most stressful
part was not having a mentor.” She
quickly learned that retail is all about
the packaging. Lavada rebranded her
products with a new logo, improved
labeling, direct messaging, and high
end packaging. She relaunched her
products in 2016 and has since been a
hit!
Stay tuned for the Lavada Dale’s upcoming
book release, “Living Your Legacy.”
HAIRCREDIBLE
NURA Magazine 17