Fashion Meets Technology with V. Hanley Designs
N
ew York City native, Vedeta Hanley is on her
way to become an industry leader in fashion design.
Inspired by her grandparents who both sewed clothing, Vedeta has been around fashion her entire life.
She began her career in the early 2000s during the
time of a huge shift in the market. As a graphic designer and multimedia specialist, Vedeta was called
upon to be a fashion design assistant for a major
company. At that time, companies began hiring
graphic designers and teaching them how to design
clothes. During that time, many designers were still
hand sketching. Moving into a realm of technology,
designers needed experts in Computer Aided Design software (CAD) to transfer creative concepts
to computer-generated models. Vedeta was a natural
and decided to enhance her skill-set at the Fashion
Institute of Technology.
Working in the industry she gained a wealth of
knowledge in fashion design, fabrication, pattern
making, and sewing. More importantly, Vedeta began to pay attention to the business models behind
the scenes. Vedeta has since launched two clothing
lines. She first launched the high-end line, V. Hanley
Collections. This collection is sophisticated, elegant
and sexy. She uses quality fabrics such as silk, satin,
Chantilly lace, leather and sequins. She incorporates
sport technology into her fabric selection such as
breathable fabrics, wicking (for sweat and odor),
stain resistance and water resistance.
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She then launched a daughter line Genesis N Luke,
by V. Hanley. This line is for a younger demographic
who may not be able to afford the couture line.
Genesis N Luke is fun and youthful. You can expect
trendy styles with splashes of color.
Vedeta pulls inspiration from all over including
museums, pedestrians, high-end designers, media,
research, and current trends. Her personal style
encompasses sex appeal, elegance, and good quality
clothing. You see a lot of her personal style built
into her brand. When styling, Vedeta believes it’s
imperative to work from a person’s body type to
find what compliments them best. She learns from
the best. She admires Roberto Cavalli for his flashy
garments, Valentino for his meticulous attention to
detail, Diane Von Furstenberg for creating social
awareness with fashion, and Zara for her business
strategies. Vedeta also takes note from Nike & Under Amour for their dedication and commitment to
textile technology.
As a result of her talent and knowledge Vedeta has
had opportunities to work with Jessica Simpson,
Jay-Z and Lauren Hill. She waits for the day she can
work with Kerry Washington, Taylor Swift, Oprah
Winfrey and First Lady Michelle Obama. She recently participated in NY Fashion Week (Fall 2016)
displaying her latest collection.
Find more of V. Hanley designs at
www.VHanley.com