NUMA Magazine ISSUE THREE | Page 100

WHAT'S THE INSPIRATION BEHIND EACH BOX?

When dreaming about boxes I always think, what would I love to receive that's not your typical 'gift box'?

Before I started there were florists that sold crappy teddies or a tacky box of chocolates as an add-on to their flowers, and I wanted to create an entire bundle, not just an add-on. I wanted to create an experience.

I think about what is available in the market but not necessarily available to be delivered, I think about the brands I'd like to use, and who they'd look good beside, and I think about the aesthetics, because pretty = love.

WHY DID YOU SELECT THE BRANDS YOU DID?

When I contacted them, the lovely Natalie was so encouraging and enthusiastic about my idea, and made it so easy for me to know that it was the perfect match!