ARTICLE
2HAVE
NICE
2have
Whether the products are “ nice to have ” or “ need to have ” varies from person to person , but 2HAVE offers a fantastic mix of decoration , furniture , and interior items for indoor and outdoor spaces in the home .
BY HELLE MATHIESEN
MODEBRANCHEN . · ISSUE NO 01 · 2021 · 2 0
NU visits 2HAVE in Støvring in Northern Jutland where a large and inviting showroom showcases their product range via inspiring displays . - We love servicing customers here in our showroom where we can show the entire 2HAVE uni-verse and really take our time when going through the collection . Appearing at trade shows demands a different sort of sales approach because it ’ s a busier environment , but instead you have the opportunity to expand your customer base and focus on your newest items . At Formland , we ’ ll be presenting five models of cabinets in black metal and leaf-shaped glass which we expect will become future 2HAVE classics . The style is very Nordic , and the cabinets suit the modern home perfectly but are also great for displaying delicacies in places such as flower shops . Flower shops represent a significant percentage of our resellers , begins Jacob Meulen-gracht , who is behind 2HAVE with his business partner Inge Thomsen . Originally , they are both trained flower decorators .
TWO FLOWER DECORATORS - We are experts on everything to do with pots , and our biggest strength is ceramics . As flower decorators we had the advantage of being familiar with the needs and wishes of end consumers when we started the company in 2002 . That was our niche . Since then , we have expanded our product range to also include interior items and furniture for interior stores and lifestyle stores as well as furniture warehouses . Currently , the industry is very much in flux , and that trend is mirrored in the development of our business , says Jacob Meulengracht . This development can also be seen at Formland , where the 2HAVE stand can be found in the Bloom hall but is divided into different mini-environments in order to attract all the different types of stores and buyers that visit the trade show . - Among other things , Spring 21 will bring more outdoor furniture and products than previously at our 100 square meter stand , explains the owner , who takes part in all product developments . 2HAVE will also present its new items at Nordstil in Hamburg and at TrendSet in Munich . Its primary export markets are Scandinavia , Germany , and Austria .