NU International Dec 20/Jan 21, fashion part NU buyer's magazine no 01 2021 | Page 25

BY HELLE MATHIESEN
BTX Group ’ s vision is to boost women ’ s self-confidence by developing fashion that makes them feel great . The Autumn 2021 collections from Brandtex , B . Copenhagen and B . Coastline offer a wide selection of selfconfidence-boosting items .
A COMFORTABLE WARDROBE Brandtex is for the modern woman who wants quality and loves fresh colours and to dress elegantly in feminine and comfortable clothes every day . Smart and comfortable clothes with a good fit are in focus , and the design is developed with awareness to women ’ s bodies changing over time . The new collection for autumn 2021 has a timeless and elegant look . Brandtex presents great variation in colours and materials which means you can easily combine individual elements to form your own personal style . Elegant details of the season include button details , wrinkle effects at the neck and sleeves , and different necklines and collar types . Focus is on the fabric itself where structures , textures , and material mixes make the design compelling and impactful . Quilted designs enhance the collection further . Knitted vests , a reversible poncho , cardigans , and sweat jackets are options for extra warmth when summer fades and colder days take hold . Brandtex will also present a range of great outerwear with smart jackets in several colours and a beautiful chequered wool coat .
A CITY-CASUAL LOOK B . Copenhagen is made for living in the city , and the love for the Danish capital Copenhagen is again evident in the autumn 2021 collection . The look is city-casual and intended for the style-conscious woman with a modern , positive , and confident attitude . B . Copenhagen focuses on elegant details , perfect fit , harmonious prints , and excellent
B . COPENHAGEN
materials . The collection is built around colour-coordinated lines that can be mixed and matched - and styled up or down - to suit the many different occasions and situations of urban life . B . Copenhagen ’ s modern look is often achieved in the combination of individual items . The collection is built around contrasts , elegantly combining ultra-feminine items with sporty elements or with styles inspired by uniforms or utility wear . Among the many elegant details in the collection are collars and sleeves with trendy effects , beautiful smock details , and creative plays on wrinkles , frills , and zippers . For autumn 2021 , B . Copenhagen also launches a new basic knitwear programme including hoodies , pullovers , cardigans , and V-necks in several colours - all styles have a specific fashion twist such as puff or balloon sleeves .
A WEEKEND WARDROBE The autumn collection from B . Coastline focuses on knitwear and outerwear but it of course also includes jeans , trousers , and shirts , including a lovely oversized shirt in a soft baby corduroy fabric . Loungewear has inspired to comfortable fashion with materials , cuts and fits that provide great freedom of movement . The clothes invite to both active outdoor activities and relaxing indoor activities . Highlights include a new , chequered shirt jacket called a shacket ( contraction of the words shirt and jacket ) with large , sewn-on breast pockets . And new jog denim items made from jersey with plenty of stretch . A lovely hoodie dress is also among the key items of the collection . Trekking is another trend that has inspired B . Coastline this season in items such as cargo trousers , khaki colours , and in details such as sewn-on pockets . Taking a step in the direction of responsibility
BTX GROUP // COPENHAGEN // CIFF SHOWROOMS B1-201
BRANDTEX
and sustainability , B . Coastline has developed a range of sustainable styles . The line - called B . Conscious - includes outerwear with linings and outer materials made from recycled polyester . The insulation , protecting you from the autumn cold , is made from recycled plastic bottles . B . Conscious also presents soft , sustainable knitwear as well as a delightful loungewear set with a sweatshirt , trousers , and a hoodie made from organic cotton . And the cotton was made entirely without chemicals - guaranteed . B . Coastline again presents a strong and varied outerwear programme for both semi-cold days and windy , biting autumn weather . The outerwear line includes soft teddy bear coats , quilted jackets with either real or fake down , padded jackets with a voluminous polar look , and parka coats . The design focuses on functional details , great materials , and good fit .
MEET BTX GROUP IN COPENHAGEN Experience the collections in CIFF Showrooms in Copenhagen during CIFF 3-5 February , 2021 . In the large BTX universe on B1-201 , you will also find the group ’ s other brands : JENSEN Women , Signature and CISO .
25 · MODEBRANCHEN . · ISSUE NO 01 · 2021