water is cleaned and reused . Our linen and poplin styles are dyed individually and only when we know which colours have been ordered . Our weaver and dye-works are GOTS certified . All knitted qualities are knitted in Denmark , all qualities are Oeko-Tex certified , and paper used for print and handtags is FSC certified , says Gitte Borup about some of the steps that by basics has taken .
ITS OWN FACTORY IN POLAND In order to ensure supply reliability and quality control moving forward - especially when it comes to wool products , which are cut individually by hand - by basics acquired a factory in Poland in 2020 . The previous owner is now part of the by basics ownership and management . by basics has chosen not to employ piecework , and its ambition is to combine the best of Danish values with the best of Polish ones to create as good a work environment as possible . by basics is sold in on a weekly basis with cut-off every Sunday night and delivery approximately four weeks later . Covid has proven to be a challenge to the schedule , though . With respect to the OWN collections , customers are offered 12 yearly deliveries . The products are sold in on a monthly basis with cut-off on the last day of the month and delivery approximately six weeks later . OWN is produced in Portugal in close collaboration with the supplier .
GOOD EXPORT AND VARIED AUDIENCE 14 agents and two distributors are responsible for increasing international brand awareness for by basics . Norway and Germany are the largest markets for the company , while the relatively new markets Switzerland and Austria are showing the largest growth rates at the moment . - We focus on consumers aged 20 years and up , and our retailers vary widely from interior and lifestyle businesses to design and fashion stores , says Gitte Borup .
VIRTUAL INITIATIVE Because of Covid , sales meetings are now conducted virtually , and for the first time agents and distributers in different markets have been able to put faces to the names of their colleagues . - The first virtual meeting thus contributed
BY BASICS // COPENHAGEN FASHION WEEK REVOLVER IN ØKSNEHALLEN DESIGN WERCK AT REFSHALEØEN
BY BASICS BLUSBAR
BY BASICS BLUSBAR
Did you know that … by basics also produces plaids and pillows in the same quality and colours as blusbar .
by basics brands blusbar - knit : 100 % merino wool , mulesing-free , knitted in Denmark , washed and tumble-dried , hand-cut , unique , sewn in Poland bamboo - jersey : 94 % bamboo , 6 % elastane , produced in an ecosystem with reusable waste water , knitted in Denmark , sewn in Poland cotton sense - jersey : 100 % cotton , knitted in Denmark , sewn in Poland
OWN Linen - woven : 100 % linen , sewn and individually dyed in Portugal Poplin - woven : 96 % cotton , 4 % elastane , sewn and individually dyed in Portugal Double face - knit : 55 % blusbar merino wool , 45 % cotton , knitted in Denmark , individually washed and tumble-dried , sewn in Portugal Brushed wool - knit : 100 % blusbar merino wool , knitted in Denmark , sewn in Portugal
All products are Oeko-Tex certified .
to a sense of community among the members of our team , and that is something we would like to foster . The months of July , August , and September were stable for us , and we have even gained new customers and received several messages from new agents who want to represent us . That reinforces our idea that the by basics concept
BY BASICS OWN
BY BASICS BLUSBAR
fits well into a time where consumers are more thoughtful with their purchases , says Peter Grensteen . During Copenhagen Fashion Week , buyers can find by basics both at Revolver in Øksnehallen and with the design collective DESIGN WERCH on Refshaleøen - that is if Covid considerations allow it .
23 · MODEBRANCHEN . · ISSUE NO 01 · 2021