Physical interaction is a must and an incredibly important factor for the fashion and footwear industry . That ’ s why Igedo Company will not transform the Gallery formats into online events . each season in Düsseldorf , but also gives exhibitors more flexibility to decide when they want to be represented in Düsseldorf . Fashion exhibitors can , for example , also register for the event from 7 until 9 March 2021 , previously the date of the SHOES event , and vice versa . Or build on the earlier January date with the March date .
PLAN FOR TWO HALLS
BY HELLE MATHIESEN
The Halle am Wasserturm and the Alte Schmiedehalle with the integrated Pumpenraum are planned as exhibition spaces for Gallery FA-
At the end of January 2021 , Düsseldorf will once again prove itself as SHION & Shoes from 30 January until 1 February 2021 . The Pumpenraum will play host to the DMI Fashion Day and the trend talks . And a firmly established destination for international fashion orders : Gallery FASHION & Shoes , with the Fashion Bridge to Supreme Women & as usual , Agentur Klauser will be based in the Halle am Wasserturm . Men , is planning to hold its regular order event as scheduled .
The Alte Schmiedehalle is being planned to showcase fashion , shoes - Here at Igedo we are optimistic that responsibly organized order and accessories . The list of extensive hygiene measures at the Areal events will be possible again from the end of January 2021 . Like in Böhler includes separate entrances and exits , visitor registration with March and September 2020 , Gallery FASHION & Shoes obviously guarantees the strictest adherence to all official regulations and guide- high-ceilinged halls and an adapted catering offer in the outdoor area .
strict monitoring of the visitor frequency , continuous ventilation of the
lines , while also ensuring a positive atmosphere for people to finally Forming the basis for these plans is regular communication with the meet up in . As a partner of the industry , it is incredibly important to us industry . to show consistency and to also continue offering a physical platform - and the Areal Böhler in Düsseldorf provides the best conditions for ONLINE EVENT NOT AN ALTERNATIVE that , says Ulrike Kähler , managing director of Igedo Company .
Like for the previous events in March and September 2020 , Igedo Company remains in constant contact with the responsible authorities on all levels . Due to the experience gained earlier in the year , the
CONFIRMATIONS FROM EXHIBITORS Longstanding partners are supporting the regular early Gallery date fine-tuned hygiene concepts are already in place . in January 2021 .
- We are emphasizing once again that professional order platforms - We have received the first confirmations from exhibitors . People like the Gallery formats can neither be compared to a big public event trust us , of course , but they are also interested in maintaining workflows and face-to-face business meetings . We have already proven also in times like these . Of course we all need to be cautious , but
nor a classic trade fair format . Constant fear is a terrible companion ,
on two occasions that we are well positioned for this kind of situation . face-to-face interaction remains essential as it provides inspiration It goes without saying that everyone involved is aware of the severity and opens up new opportunities . Not everything is possible via digital formats . Physical interaction is a must and an incredibly impor- of the current circumstances . But at the same time , we want to optimistically and confidently look ahead to the next edition at the end of tant factor for our industry . That ’ s why we won ’ t be transforming the January 2021 , which represents the start of a brand-new year . One of Gallery formats into an online event . That is not an alternative for our partners will be DMI who , with a physical Fashion Day in addition us - unlike , of course , digital tools for exhibitors and visitors , says to their earlier online version , will be joining us again at the Areal Böhler , continues Ulrike Kähler . Exhibitors are ensured the utmost flexibility for 2021 , enabling them
Ulrike Kähler .
Once again , the trade fair organizer has used the crisis as an opportunity to combine fashion and shoes many people as possible can ex-
to confirm participation at short notice and making sure that as at both formats . This not only allows both industry segments to at the Areal Böhler . Visitor registraperience the physical order event showcase their collections twice
tion is also already open .
UPCOMING DATES Gallery FASHION & Shoes 30 January - 1 February 2021 Showroom Concept 28 January - 1 February 2021 www . gallery-fashion . com
Gallery SHOES & Fashion 7 - 9 March 2021 Possible Showroom Concept 5 - 9 March 2021 www . gallery-shoes . com
21 · MODEBRANCHEN . · ISSUE NO 01 · 2021