NU International Dec 20/Jan 21, fashion part NU buyer's magazine no 01 2021 - Page 17

CIFF
NEW HALL LAYOUT A new hall layout will be implemented at CIFF in February 2021 . The C-hall will be transformed into a show area , and CIFF ' s stage will be part of Copenhagen Fashion Week ' s official show calendar . The Designer ' s Nest and Mark Tan shows will take place in Bella Center . As something new , entrance West will be opened for buyers , so guests can enter through either entrance West or entrance East at B0 . Wardrobes will be established both places . From entrance West , where Bella Center has built a new conference house , buyers are led through the foyer , where a large screen broadcasts Copenhagen Fashion Week ' s official shows . Brands will exhibit in the Center Hall ( Hall E ) and in the B-halls as well as at CIFF Showrooms on the first and second floors . To ensure a better flow of buyers between the ground floor and CIFF Showrooms , a five meter wide staircase will be established from the Center Hall to the bridge leading to the permanent showrooms . On the bridge , there will be a café , to further create traffic upwards in the exhibition center . SPOTT and DM & T are behind a trend area where the A / W 21 trends and colour themes that you also can read about in this issue of NU are visualized . The NU magazine will also be available for distribution at the entrances to the trade fair . There will be another exhibition in the foyer - here in collaboration with Designer ' s Nest . The format for lecturers / talks was not quite in place before NU went to the printer , but there will be a stage from which lecturers convey new knowledge and inspiration . In the Center Hall , the segments Temporary , Studio and Sustain are launched . In the B-halls , commercial men ' s and women ' s brands will dominate , and in B2 there will be a new area for outerwear brands . B0 and B1 are allocated to CIFF kids . The new layout ensures enough space around exhibitors and visitors , and the traffic is directed in a nice flow around the halls and to and from CIFF Showrooms . Large overview
CIFF
THE PERSONAL MEETING NEVER GOES OUT OF STYLE . I BELIEVE IN THE FORMAT OF THE FASHION TRADE FAIR AND THUS IN A GOOD FUTURE FOR CIFF
// CHRISTINA NEUSTRUP
maps ensure clarity over the hall layout . For example signs are put up by the stairs listing the brands present on the different floors – as in department stores .
A FUTURE FOR THE FASHION FAIR - The fashion industry is a tactile business , and we have received many positive statements from buyers who are looking very much forward to visiting CIFF again . The personal meeting never goes out of style , and Copenhagen has so much to offer in addition to the purely professional . I believe in the format of the fashion trade fair and thus in a good future for CIFF , Christina Neustrup concludes . Despite corona restrictions , trade fairs are allowed when they follow a number of rules - including max numbers of people per square meter . Of course , Bella Center complies with all restrictions to the letter , meaning that everyone can safely attend CIFF and be inspired to the A / W 2021 / 22 buying season .
17 · MODEBRANCHEN . · ISSUE NO 01 · 2021