NU International Dec 20/Jan 21, fashion part NU buyer's magazine no 01 2021 - Page 14
AW21 / 22
C O M F O R T Z O N E
BY BASICS ZHENZI
JIM LYNGVILD X KOUSTRUP & CO
MODEBRANCHEN . · ISSUE NO 01 · 2021 · 1 4
COMFORT ZONE The Comfort Zone trend is made up of three different movements that have comfort in common . Nostalgic Comfort focuses on strong , clear colours . Outdoor Comfort is centered around colours inspired by nature , while Formal Comfort uses a range of classical colours . Nostalgic Comfort is inspired by the 1980s and 1990s with its extensive use of powerful colours in basic styles .
Outdoor Comfort is inspired by unisex and trekking . It focuses on spending time in nature , and the clothes in this movement are made with outdoor life in mind . - Functionality is of course essential , but at the same time this trend is very much influenced by current fashion , not least when it comes to the use of colours . We want to look good and be up to date on fashion - even when we ’ re hiking , asserts Anja Bisgaard Gaede .
SAVILE ROW BY CG - CLUB OF GENTS
The third movement within Comfort Zone is Formal Comfort . - Here , we ’ re seeing formal styles in soft materials . For instance lovely , soft dresses that you can wear all day . Loungewear with a more formal look that doesn ’ t make people think “ nightwear ” but which gives you a both relaxed and noble look in soft materials , ends trend expert Anja Bis-gaard Gaede who is based in Lifestyle Studio Silkeborg .