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Artikel/article
IB LAURSEN
IB LAURSEN
H6110
glasrens. Serierne har også tilhørende pro- kollektionerne. Ud over de nye serier i kol- ents is an ode to the unique nature that sur-
ness- og husholdningsprodukterne var en eksisterende kollektioner. I år runder antal- Laursen ApS.
dukter som vaskeklude og håndklæder.
- Vores kollektion er nu så bred, at well-
oplagt udvi delse. Desuden har vi været i
dialog med kunder i både Danmark og på
vores internationale markeder, der har ef-
terspurgt den type produktserier fra os. De
nye serier er med til at understrege, at vi
lektionen glæder Ib Laursen ApS sig også til
som sædvanligt at vise et hav af nyheder i de
let af nyheder 700.
Oplev alle Ib Laursen-nyheder på stand nr.
H6110.
Summary
er en full-concept-leverandør, siger Hanne Inspired by the unique nature of Denmark’s
Bølger og vestenvinden i nyt logo ApS, the Danish company has taken its col-
Davidsen.
Netop de seneste års udvikling til en inter-
national aktør på det støt stigende bolig-
interiørmarked har Ib Laursen ApS - med
47 års erfaring i branchen - også valgt at
markere med et nyt logo. Fremover får før-
ste del af virksomhedens navn, Ib, større
fokus, mens Laursen indgår i en underlig-
gende bølge:
- Bølgen hælder mod øst som tegn på ve-
stenvinden i vores område, siger Hanne
Davidsen, der tilføjer, at tiden var inde og
rigtig til at forny logoet og give det samme
brandmæssige og moderne identitet som
largest national park, the Wadden Sea, lo-
cated just outside the door of Ib Laursen
lection to a whole new level. At the Form-
land fair in February, the Danish arts and
crafts design company is looking forward
to introducing a completely new wellness
line – Altum – which is the Latin word for
tide. The company is also introducing Sea
Breeze – a new line of household cleaning
products.
- We use aromatic ingredients such as
rose hip, lilac and amber to add scent and
character to our new products. They are
fragrance-free and made purely from es-
sential oils. The use of only natural ingredi-
rounds us here in the south-western part of
Denmark, says Hanne Davidsen, buyer at Ib
The recent years have taken the company
to international heights in the growing
home interior design market. To celebrate,
the Danish company, which has 47 years of
experience in the industry, is announcing
a brand-new logo. The logo will emphasize
the first part of the company name, Ib, whi-
le Laursen is placed below in a graphical
wave:
- The wave is pointing East to reflect the
strong west wind in our area, says Hanne
Davidsen and adds that it was due time
to refresh the logo and make it reflect the
brand identity and the modern-looking col-
lections.
In addition to the new lines in the collec-
tion, Ib Laursen Aps is looking forward to
presenting a sea of news from its existing
lines. This year, the number of new produ-
cts has reached 700.
BOLIGBRANCHEN.
| ISSUE NO 01 JAN./FEB. 2018 | 45