NU Formland - Read all about the Nordic design community no. 2 2014 | Page 17

Speedtsberg

Six years ago, the concept of

Summary

new, classic products delivered
in a steady flow was Susanne

Speedtsberg’s reaction to the
then dominant romantic country style. Today, her company

Speedtsberg A/S has recently
moved into a new domicile and

Speedtsberg will introduce new
interior and design products as
well as Christmas products at

Formland UP/Graded. At their
new domicile, located in central

Aarhus, everything from product development to administra-

tion, showroom, and storage is
now gathered in one place within 6,000 square metres.

- Our strategy has always been

Speedtsberg
Speedtsberg

to ensure a firm footing on our
existing markets before venturing into new ones. We are now

well-established on the Danish
market and we have already cul-

tivated good relationships with
international customers who

have discovered us at Formland

UP/Graded. We are now ready
to make a more substantial ef-

fort in exports, says Susanne
Speedtsberg, who, together with
her colleague Pia Kjærgaard

Larsen, is in charge of design

and product development at
Speedtsberg.

In order to ensure that new

products are always available
Experience
Speedtsberg’s
new collection in hall J,
stand no. J7280.

for existing and future customers, Speedtsberg introduces be-

tween 500 and 600 new items
each season.

For the A/W 14/15 and Christ-

mas 2014 season Speedtsberg
will present a collection with
emphasis put on items in copper,
black, and nature.

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