NU Formland - Read all about the Nordic design community no. 1 2015 | Page 9
FOUR DAYS WITH THE VERY BEST, DENMARK
CAN OFFER WITHIN INTERIOR, DELICACIES,
FLOWERS, ART AND INNOVATION TOGETHER WITH
300 CREATIVE EXHIBITORS, UPCOMING DESIGNERS,
TREND ZONES AND EVENTS
HENRIETTE TRÆHOLT
Q: Please name the three most important reasons why Danish and
foreign visitors can’t miss Formland 29 January – 1 February 2015
A: 1) We can present to you four days with
the very best, Denmark can offer within
interior, delicacies, flowers, art and innovation together with 300 creative exhibitors, upcoming designers, trend zones and
events.
2) It’s here the industry meets face-to-face,
lucrative relations and good deals are established between people who share a professional passion for design.
3) Good design inspires and surprises. It
changes our lives and what is considered
right and possible. Formland is the ultimate
place to experience the best and newest
within Nordic design.
Q: What trend-related experiences
can visitors expect at Formland
this time around?
A: The trend zone Human Terrarium in
Hall H centres on the revitalized interest in
plants. Here, the different functions of our
homes are arranged in a greenhouse col-
oured with nature’s basic green and faded
tones. Every day, visitors can participate in
Terrarium workshops, where you get the
chance to create your own micro universe
in small, closed containers with plants and
organic materials, all under the instruction
of Eckmann Studio.
Q: Why is an exhibition centre
located on a field in Central Jutland?
provide visitors with inputs to make better
business and who aren’t afraid of learning
At the Speak UP scene in Hall D, trend
experts keep you up-to-date on current
trends. Creative collaborative partners
use of current trends in their stores and to
find out where and how new trends emerge.
In Hall D, you can see an UP/coming exhibition curated by Mads Arlien-Søborg.
The yard between entrance West and Hall
E is decorated with outdoor products from
BLOOM’s exhibitors. We let the beautiful outdoor products be displayed to full advantage
in their best element, making for a pleasant
atmosphere in the yard between the halls.
The outdoor areas welcome visitors to the
fair leading them straight inside Hall E to
even more flower and garden inspiration.
The trend zone GASTRO LAB in Hall F is
decorated with inspiration drawn from the
chemistry lab with flasks, glasses, chemical
elements, molecules and the lecture room
atmosphere, where visitors can meet handpicked, dedicated people – the most important ingredient of them all in future food
and business developments.
Formland News in Hall J is an exciting inspirational area, where all of the fair ex-
hibitors are allowed to announce one n