NU Formland - Read all about the Nordic design community no. 1 2015 | Page 55
IB LAURSEN
Contact: Ib Laursen ApS / Øster Vedstedvej 16 /
DK-6760 Ribe / t +45 7542 4300 /
e [email protected] / www.iblaursen.dk
som igen er en bred kollektion, der i år får
- That doesn’t mean we can just sit back and
are always pleased to meet and seek dia-
armbånd, tørklæder og ørenringe under
itive signals are motivating and there are
the product announcements is a theme
tilført blandt andet flere potter i zink, nye
lanterner, quilts og nye dørmåtter. Endelig
viser Ib Laursen accessories som læderoverskriften A Place of My Own, mens serien My Creative Corner rummer alt inden
for indpakning såsom gavepapir, bånd og
vedhæng. Og så er den store og klassiske
kollektion af emaljeskilte naturligvis også
udvidet med nye designs.
- Vi glæder os til at vise det hele frem - og
forkæle kunderne med hjemmebag fra den
bager, vi igen har inviteret med ind på vores
stand. En messe skal være en oplevelse for
alle sanser. På vores stand er der ud over
nyhederne også god duft, smag og tid til
hygge, siger Peter Laursen.
Ib Laursen is currently experiencing
Summary
growth at its export markets.
do nothing. We have to keep working hard
to hold on to our many customers and move
forward with new ones as well. But the pos-
still plenty of unrealized potential in our
export markets, says Peter Laursen.
He is CEO of the interior company that
his father, Ib Laursen, founded in his own
name back in 1971 – originally as a furni-
ture store located in Ribe. Since then, the
company has evolved into one of Denmark's
largest supplier of arts and crafts and interior design with export to a wide range of
European markets. With its wide collection
of home, kitchen and outdoor designs, Ib
Laursen is attending all the big European
interior fairs.
- Naturally that includes Formland. In spite
of the global economic crisis, Formland has
managed to develop and adapt and it’s still
one of the largest, most important fairs in
the North. And it’s our home turf, so we
logue with our customers. And we are always looking forward to presenting all our
product news, says Peter Laursen. Among
aimed at the male segment called Relaxed
Base, which is inspired by the pleasant at-
mosphere of a wine cellar. For the kitchen,
Ib Laursen presents the two themes
F
unctional Kitchen and Kitchen Passion.
For outdoor products, the overall theme
is named Amazing Summer, which, once
again, is a wide collection now also con-
sisting of more zinc pots, new lanterns and
new doormats. On top of that, Ib Laursen
can present accessories such as leather
armbands, scarves and earrings under the
heading A Place of My Own, whereas the
line My Creative Corner covers everything
within gift-wrapping such as wrapping paper and ribbons.
BOLIGBRANCHEN.
/ ISSUE NO 01 JAN 2015 / 53