NU Formland - Read all about the Nordic design community no. 1 2015 | Page 46
Artikel/article
ROBIN RUTH
ROBIN RUTH
ROBIN RUTH
the mentioned Nordic markets and with
Toldam Pajkovic. The sales potential is
gen in May 2010, the launch was actually so
oped together with our customers tailored
ment stores, book stores, museums, holi-
- Today, Robin Ruth Nordic operates in
I
celand on its way in 2015.
- In terms of design we stay true to the concept of the familiar design, which is develto their needs. We are a family-owned
business and we value the close relation
we have built with our customers. More
over, we never compromise on quality, says
Slobodan Toldam Pajkovic, who also stress-
es that the price parameter is important for
Robin Ruth.
- The price level is achievable for everyone – even teenagers and children, says the
sales director.
Besides fashion bags, the collection also
Wide range and great potential
huge because of our numerous sales chan-
nels, which include fashion stores, life style
and design stores, tourist shops, depart-
day areas and generally in connection with
tourist attractions. But not only tourists
buy Robin Ruth’s products in memory of a
holiday, but also the country or the town’s
own inhabitants who enjoy advertising
their geographical roots.
About the name: Even though it resembles
the name of the English heroic archer Robin
Hood, the name is in fact a reference to the
founder’s two children: Robin and Ruth.
counts merchandise, souvenirs, clothing
Did you know…
- Throughout the economic crisis, we have
countries with strong representation in the
and caps. Robin Ruth also supplies all kinds
of retailers – from independent stores to
chains and department stores.
managed to still experience growth, because we are constantly advancing and because we keep our promises, says Slobodan
44 / ISSUE NO 01 JAN 2015 / BOLIGBRANCHEN.
- Robin Ruth is named after the founder’s
two daughters - Robin and Ruth
- As of now, Robin Ruth is represented in 55
countries’ big cities
- When Robin Ruth launched in Copenha-
successful that the company had sold-out of
all its items after only two months of sale
Norway, Greenland and the Faroe Islands –
next stop is Iceland in 2015
- The very first bag, the owner designed,
is still one of the company’s best-selling
styles worldwide
- Robin Ruth’s product range is embraced
by both locals and tourists
- The iconic bag with city names has become a collectible
- Robin Ruth Nordic introduces in 2015 - in
addition to a children's collection - an expanded souvenir collection
- In 2015 offers Robin Ruth Nordic a full
display solution as well as shop-in-shop solutions