NU Formland - Read all about the Nordic design community no. 1 2015 | Page 46

Artikel/article ROBIN RUTH ROBIN RUTH ROBIN RUTH the mentioned Nordic markets and with Toldam Pajkovic. The sales potential is gen in May 2010, the launch was actually so oped together with our customers tailored ment stores, book stores, museums, holi- - Today, Robin Ruth Nordic operates in I ­ celand on its way in 2015. - In terms of design we stay true to the concept of the familiar design, which is develto their needs. We are a family-owned business and we value the close relation we have built with our customers. More­ over, we never compromise on quality, says ­Slobodan Toldam Pajkovic, who also stress- es that the price parameter is important for Robin Ruth. - The price level is achievable for everyone – even teenagers and children, says the sales director. Besides fashion bags, the collection also Wide range and great potential huge because of our numerous sales chan- nels, which include fashion stores, life style and design stores, tourist shops, depart- day areas and generally in connection with tourist attractions. But not only tourists buy Robin Ruth’s products in memory of a holiday, but also the country or the town’s own inhabitants who enjoy advertising their geographical roots. About the name: Even though it resembles the name of the English heroic archer Robin Hood, the name is in fact a reference to the founder’s two children: Robin and Ruth. counts merchandise, souvenirs, clothing Did you know… - Throughout the economic crisis, we have countries with strong representation in the and caps. Robin Ruth also supplies all kinds of retailers – from independent stores to chains and department stores. managed to still experience growth, because we are constantly advancing and because we keep our promises, says Slobodan 44 / ISSUE NO 01 JAN 2015 / BOLIGBRANCHEN. - Robin Ruth is named after the founder’s two daughters - Robin and Ruth - As of now, Robin Ruth is represented in 55 countries’ big cities - When Robin Ruth launched in Copenha- successful that the company had sold-out of all its items after only two months of sale Norway, Greenland and the Faroe Islands – next stop is Iceland in 2015 - The very first bag, the owner designed, is still one of the company’s best-selling styles worldwide - Robin Ruth’s product range is embraced by both locals and tourists - The iconic bag with city names has become a collectible - Robin Ruth Nordic introduces in 2015 - in addition to a children's collection - an expanded souvenir collection - In 2015 offers Robin Ruth Nordic a full display solution as well as shop-in-shop solutions