NU Formland - Read all about the Nordic design community no. 1 2015 | Page 32

Artikel/article

IN RICE’S DANISH HOMETOWN ODENSE, THE COMPANY
HAS OPENED THE VERY FIRST
RICETERIA – A NEW CAFÉ
CONCEPT BASED ON THE RICE
UNIVERSE BOTH IN TERMS OF
DECOR AND FOOD AND DRINKS

RICE

Colors have a major impact on our mood.

Summary

In the last 16 years, this conviction has

evolved into a sheer design success for
Danish Charlotte Hedeman Gueniau. She

is founder and creative director of Rice,
which will present its colorful Spring Summer 2015 collection for the coming season.

- I believe in the power of colors and hope

to be able to motivate people to jump into
daring color choices. To me, design and
furnishing are more about personality and

humour than necessarily following the hottest trends or what is currently considered
good taste. You need to dare exploring all

of the rainbow’s colors and not confine

yourself to a black and white universe that
doesn’t leave anything to imagination and

limits us – both literally and figuratively,
says Charlotte Hedeman Gueniau.

You can read more on the philosophy and
the way of decorating your home in her new
book, Happy Home. Or you can take a look
32 / ISSUE NO 01 JAN 2015 / BOLIGBRANCHEN.

at the book yourself at the Rice booth at

large and small size in a design that draws

melamine line.

also present designs that will include lem-

Formland, where Rice’s colorful booth once

again will stand out. This time around Rice
can present new designs of the popular

- When we launched the melamine line, the
furniture was initially designed for outdoor
use, but today, many customers, especially

mothers, have found that the melamine cutlery had a place on the living room table as

well – even more so if you take the risk and

mix the colors for a personal look. Mothers
have long since figured out that melamine
is very practical in that it doesn’t break too
easily if a child was to drop a cup or a plate,

she explains. Each collection is characterized by s