NU Formland - Read all about the Nordic design community no. 1 2015 | Page 23

LÜBECH LIVING

LÜBECH LIVING

The beautiful medieval town Lucca in

Summary

Tuscany, Italy is home to the sustainable
modern storage design UASHMAMA (pro-

nounced wash-mama). Its Italian name is
a tribute to the Italian mama. The family

business behind UASHMAMA is Le Sorelle,

named after the four ’sisters’, and with a
background in the Italian fashion industry,

the father, Marco, is the creative force of
the company. The paper products are man-

ufactured from cellulose and can be used
domestically in the form of bags, bowls,
baskets and flowerpots, among many other
things. As a gift idea filled with delicious
specialities, too.

- The design has a raw and casual edge that

fits with the Nordic style. But also because

- It’s a collection of waterproof pots, vases,

cellulose – comes from cultivated planta-

folding design, made from paper and latex

the product is multifunctional and can be
washed. Another important feature is the
fact that the raw material – UASHMAMA’s

tions and therefore don’t require any deforestation, reports Søren Lübech.

It was a natural step for Lübech Living to

move into outdoor products. Under its own

brand, Oohh, the company has developed a
new outdoor collection. Manufactured from

recycled materials in Sri Lanka via Lübech

Living’s fair trade project. Here, guidance is

trays and decorations that can withstand

outdoor life. Manufactured from so-called
EcoFelt and natural rubber in an elegant

and with a rustic ’sand dust’ finish, says
Søren Lübech.

Lübech Living’s eco-friendly collection of
candles from American Vance Kitira has
also had new products added to its line-up.

Lübech Living exhibits at stand no J 7118.

provided to local women in physical therapy
so they can start production in their homes
and thereby contribute to their family’s income.

LÜBECH LIVING

BOLIGBRANCHEN.

/ ISSUE NO 01 JAN 2015 / 23