NU Formland - Read all about the Nordic design community no. 1 2015 | Page 100

SPEAK UP SPEAKERS
MADS ARLIEN-SØBORG – WE MADE IT
CREATIVE OUTDOOR
The outdoor trend will be big in 2015. First of all, it’s a new life style movement, which is prevalent
in the entire western world, where nature is no longer a strange phenomena, but rather a meaningful
factor of our lives.
The outdoor trend works on multiple levels – from the commercial to the spiritual, from the balcony
to the wilderness.

ANETTE ECKMANN, ECKMANN STUDIO
THE NEW NERDS
A new generation of consumers are curious to delve deeply. Pressure creates counter-pressure – the
digital consumer is out of touch with reality, but wants to get back in touch.
Coffee is made in a plunger. Sour dough and sour cabbage boil and sizzle in the kitchen. Urban gardens, self-sufficiency and DIY make sense to many people. The knitting needles glow. Ceramics and
art decorate our homes. The record player is spinning and the potted plants are carefully seen to.
Meet trend expert Anette Eckmann/Eckmann Studio for a dialogue on being analogue. Hear about
"Nerd nesting" and the background of the two trend themes: GASTRO LAB & HUMAN TERRARIUM.

DORTHE KVIST – MELTDESIGNSTUDIO
URBAN FARMING, THE EDIBLE TOWN
A subculture is on the rise, attracting new customers and creating demand for new products.
60% of the world’s population live in big cities, and every third Dane grows their own vegetables.
Large amounts of vegetables are grown and harvested in urban gardens, roof gardens, street gardens
and balcony gardens, and the dream of self-sufficiency is alive in big cities all over the world. In the
hunt for authenticity, a sustainable future and something that makes sense, home gardening is on
the top of the trend list, and harvest festivals in the city is the new black. Denmark joins trendsetting
big cities such as Tokyo, London and New York in becoming big city bumpkins.
Author of "Byhaven, kål, kartofler og kærlighed", designer, gardening expert and blooger, Dorthe
Kvist, talks about the importance of the new trend, which for long has been buzzing in the collective
consciousness, and moreover, she will equip you with knowledge about the urban farming trend and
what kind of customer and demand it brings with it.

98 / ISSUE NO 01 JAN 2015 / BOLIGBRANCHEN.