NU Formland - Read all about the Nordic design community no. 1 2014 | Page 23

Viskestykket fra The Organic Company er kåret

Viskestykket er fremstillet i 100% økologisk GOTS-certif-

Summary

ally add value to the market and be long-

Founder and CEO Joy Vasiljev has found a

lasting. As I see it, we are developing mod-

wellness towel together with Lone Kjær-

niche in her combination of design, quality

ern classics, which is why we operate in the

Rasmussen. It features a cotton strap and a

and ecology.

classic colour universe. We do not wish to

wrap function so that the towel also can be

– We challenge the traditional aims and

sell products that are only fashionable for

used as a wrap-around plaid.

six months. Choice of fabrics and functionproduct’s existence before launching it. We

alities are new and, for some, even provocative, but there is always a meaning behind

products – the things we develop must re-

the innovation, Joy Vasilje