NU Formland - Read all about the Nordic design community no. 1 2014 | Page 14

Artikel/article

The original Marseille soap shows at
Formland UP/Graded
ance. The soap was produced in Marseille from the 12th century. Today Compagnie
de Provence has reinterpreted the soap into a various range of hard and liquid soaps
In Denmark, Norway and Sweden it is Virginia Berg from the
Savon de Marseille
- the collections
– adds a fun and colorful touch
to everyday life with sparkling colors and
Version Originale

-

MaisonHome – smart and decorative products to
make you feel good everyday. Convenient and
the home
www.sufraco.se

Contact info

Since inception 20 years ago, Compag-

uted in approximately 40 countries world

fully as a distributor in Sweden she entered

nie de Provence has shown a different side

wide, from UK to China.

Norway in year 2005 and Denmark in 2013.

of the well-known and beloved Provence.

- The brand is constantly evolving, always

By today the brand is highly well known,

The company offers soaps and beauty col-

driven by the same desire - to transfer

thanks to her work and believe in the

lections with a modern, simple and graphic

some of Marseille’s heritage and impart

products.

a different view of the beloved Provence

- For me it is not just a soap you hold in your

through the product´s innovative and dar-

hands, it is a bit of Provence history and

city of Marseille.

ing development without compromising on

culture, she states and she explains:

to reinterpret the traditional cube of Mar-

quality and ingredients, says Virginie Berg

- CDP Marseille liquid soap is made from

seille soap and launch its liquid and modern

from Sufraco Savon de Marseille AB.

vegetables oils as its solid ancestor and
crafted in a cauldron following authentic

The Savon de Marseille soap is the hard

Sufraco Savon de Marseille

cube soap recognizable by its rustic ap-

Virginie Berg - born in Madagascar and

adorned with a sleek design. In line with

pearance. The soap was produced in Mar-

brought up in Marseille - moved to Sweden

the new consumption habits, this product instantly became very popular and

seille from the 12th century.
Today the brand is sold through eight

brought continuous success to Compagnie

bring a piece of Provence to this part of Eu-

de Provence. The brand is now cited as THE

Provence, in France. The brand is distrib-

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Virginie, aka Nini, Berg was very proud to

shops, fully owned by Compagnie de

rope. After running the company success-

reference for liquid Marseille soap.