NU Formland - Read all about the Nordic design community no. 1 2014 | Page 10

Q

• What is the most important news at Formland UP/Graded in Herning for the

season Spring 2014?

A

• Messens udstillere er blevet sektioneret efter stilarter for at sikre de besøgende et

endnu mere inspirerende og effektivt messebesøg. Ny form for inspiration i form af Close UP/,
som er inspiration til at tage med hjem og styrke salget i butikkerne.
The fair’s exhibitors have been sectioned by style to ensure visitors an even more inspiring
and effective visit to the fair. New form of trend inspiration by way of Close UP/. The new trend
areas will inspire and bring ideas to increase sales in shops.

Q
A

• Briefly describe the exhibitor mix and visitor profile at Formland UP/Graded

• Udstiller-mix: Messens styrke er bredden. Vi har både de store og de små; de

veletablerede og de nye up-comings inden for messens fire primære sektorer: Interior,
Design, Food, Bloom.
Messens primære besøgsmålgrupper er indkøbere i interiørbutikker, brugskunstbutikker,
designforretninger, varehuse og stormagasiner. De kommer hovedsageligt på messen for
at finde produktnyheder, få inspiration fra standene og trendområderne samt for at finde
nye leverandører.
Exhibitor-mix: The strength of the trade fair is its range. At Formland UP/Graded you will

with Henriette Træholt,

find the big as well as the small brands; the well established as well as the new up-comings

project manager at

within the fair’s four main sections: Interior, Design, Food, Bloom.

Formland UP/Graded

The fair’s primary group of visitors consists of buyers in interior and lifestyle stores, arts
and crafts stores, design stores, retail chain stores and department stores. They usually
visit the fair to find product news, get inspiration from the stands and the trend areas. They
also visit Formland UP/Graded to find new suppliers.

Q

• Please name the most important reason as to why Danish and international

interior and design buyers should not miss the Formland UP/Graded fair the 30th
January-2th February 2014

A

• Her finder man det bedste udvalg inden for nordisk design. Alt er samlet på ét sted.

Det er vigtigere end nogensinde at være en del af et fællesskab. Formland UP/Graded er et
professionelt designfællesskab – Nordic Design Community – med fokus på inspiration,
handel, networking og oplevelser. I fællesskab giver vi de besøgende det, de søger på Formland UP/Graded. Alle udstillere kommer med produktnyheder og inspiration på standene.
Formland UP/Graded byder på trendinspiration, foredrag og trendcaféer. Tilsammen
udgør det et community, hvor mennesker mødes, og nye forretninger og muligheder opstår.
Here you will find the best selection of Nordic design. Everything is brought together in one
single place. The exhibitors are sectioned by style, which makes it easy for the buyers to
form a general view of the fair.
It is as important as ever to be a part of a design community – Nordic Design Community
– with focus on inspiration, trade, networking and experiences. Together, we help the visitors find what they are looking for at Formland UP/Graded. All exhibitors present product
news and inspiration at the stands. On top of that, Formland UP/Graded offers trend inspiration, talks and trend cafés. Together we form a community, where people meet and greet
and new business opportunities arise.

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