SOMMER I POP-UP-SHOP Merete Wang åbnede selv en Costamani pop-up-butik på Samsø , hvor hun tilbragte sin sommerferie med at sælge sit eget brand sammen med lidt eksterne mærker , som blandt andet leverede boheme-kjoler , siv-tasker og stråhatte , der bidrog til at skabe en lækker livsstilsbutik med sand sommerstemning . - Butikken var åben fra klokken 10 om formiddagen til kl . 20 om aftenen . Der var kunder hele tiden , og de var i feriestemning , så pengene sad rimeligt løst . Jeg fandt også nogle fine ting fra Paris , som jeg bare sprøjtede ud i løbet af ugerne på Samsø . Det var vildt . Det bekræftede mig i , at modebranchen nok skal klare sig igennem . Der er købelyst hos forbrugerne , når de rigtige produkter tilbydes , konstaterer en positiv Merete Wang , som ser frem til endnu en sommer på Samsø med en større butik i 2021 . Fremgangen har resulteret i flere ny-ansættelser . I november 2020 tiltrådte Marianne Meinert , tidligere Cofur . Hun vil varetage salget af Costamani på Jylland og Fyn . En ny elev , Cecilie Topp Jensen , starter på Costamanis lager i Odense til januar 2021 . Heidi Goos Larsen , tidligere salgs- og agentkoordinator hos Mos Mosh , er ansat som Head of Sales for Costamanis europæiske marked . Se costamani . dk og costamani . com
SUMMARY Shortly before Covid closed down large parts of Europe , Costamani was celebrating a 50 per cent growth in the first quarter of 2020 compared with the first quarter of 2019 . When clothing stores in Danish shopping centres were forced to close in the spring of 2020 , Costamanis high summer collection had just arrived at its warehouse , ready to ship . But did the stores still want the items they had ordered ? - We managed to deliver most of the orders despite Covid-19 . And most importantly of all : Costamani sales were good , and our customers were absolutely fantastic to market Costamani at SoMe . I ’ m deeply grateful for the support that my customers showed me and Costamani during this uncertain time . Then we were nervous about how initial sales of the winter collection would go when we visited stores in June . We were cautious and only brought a small selection to the stores , and I was really shocked when I saw the orders coming in . They were big ! I have a solid home market , which I ’ m even more grateful for now than I was before . Export orders
COSTAMANI
NYT !
COSTAMANI LANCERER EN LOUNGEWEAR-INSPIRERET JOG-LINJE I SWEAT-OVERSIZE-LOOK MED HOODIES , BUKSER OG KJOLER . DEN NYE SERIE FÅS I MELANGE-SAND , MELANGE-BLÅ , SORT OG HVID . ALLE STYLES KOMMER MED ET STORT PRINT MED COSTAMANI- LOGO / EVIGHEDSSYMBOL , SNORE-LUKNING OG ANDRE DETALJER . EKSPRESSERIEN LEVERES I FEBRUAR 2021 .
weren ’ t quite as strong , even though we ’ re now present in more than 12 markets besides Denmark . We held online sales meetings with our international customers , but things are tough right now for clothing stores in many places outside Denmark , concludes the Costamani owner . The technical side of the online collection presentations went well , though , after investment in new screens and other technology . Costamani will end up with revenue growth of just over 30 per cent in 2020 . - The reason for our growth can probably be found in a combination of good pricing and my focus on designing clothes that are both stylish and comfortable to wear . Costamani ’ s styles can easily be dressed up or down , so my items are super useful in many situations , adds Merete Wang . Merete Wang spent her summer on the
Costamani bygger i foråret 2021 til , så domicilet i Odense udvides med 250 kvm ., hvilket blandt andet giver plads til et nyt stort showroom .
Costamani key words Autumn 2021 Tern & striber / camouflage- og dyreprint i ny fortolkning / cargo / uniform / utility look / masser af detaljer / kjoler & bluser i recycled polyester / unikke print med detaljer
Danish island of Samsø where she opened a Costamani pop-up store and sold her own brand as well as bohemian dresses , reed bags , and straw hats from other brands in order to create a great lifestyle store with a true summer vibe . In Febuary Costamani will launch a loungewear-inspired jog line in a sweat-oversize look with hoodies , trousers , and dresses . The new line comes in mélange sand , mélange blue , black , and white . All styles have large prints with the Costamani logo / infinity symbol , tie strings , and other details . The express line will be delivered in February 2021 . Heidi Goos Larsen , former sales and agent coordinator at Mos Mosh , is appointed Head of Sales of European Sales at Costamani . costamani . dk and costamani . com
91 · MODEBRANCHEN . · ISSUE NO 02 · 2021