AF HELLE MATHIESEN
med stretch . Alle materialer er eksklusive high end-kvaliteter , men til affordable priser . Forhandlere kan have en mark-up på tre på Galiente , som er målrettet de 15-28 årige , siger en engageret Mohamed Shabib , der er ansvarlig for design , salg og administration i Danmark .
UNISEX-DESIGN - Men det med målgrupper er i virkeligheden ikke så firkantet mere . Det har vist sig , at vores design tiltaler en bred målgruppe af både mænd og kvinder , konstaterer Helene Springborg . En del af kollektionen har et ekstra stilet look - det gælder for eksempel en gennemknappet velourskjorte . Materialet er en kraftig velourtype og med stretch , så komforten sikres . Vind- og vandafvisende jakker og en frakke med reflekterende logo i sølvprint er andre eksempler på Galientes design til Spring 2021 . - Og så har vi vort Never Out of Stockprogram med sweatshirts , hoodies og T-shirts i en række basicfarver . Det skal vi også huske at nævne , slutter Helene Springborg , der rejser tilbage til Egypten få dage efter interviewet med NU . - Hvis jeg skal samle op på udtrykket , vil jeg sige , at Galiente er enkelt , stylet og flashy i et unikt Galiente-look , supplerer Mohamed Shabib , der passer ” butikken ” i Danmark , mens hans forretningspartner tager sig af produktionen i Egypten . Flemming Roth er agent på det danske marked , og ved redaktionens slutning var Galiente i dialog med agenter til Sverige , England og Tyskland . - Vi har ambitioner om stor vækst , men vi skal kunne følge med . Vi glæder os til , at verden åbner igen , så mange flere forhandlere og forbrugere kan lære Galiente at kende , slutter Mohamed Shabib og Helene Springborg .
SUMMARY In March 2020 , a launch of Galiente was ready to take place , but the corona pandemic stopped the plans . However , the first Galiente items began arriving in Denmark , and the entrepreneurs Helene Springborg and Mohamed Shabib decided to start selling Galiente from their webshop . Through the word-of-mouth method , sales slowly developed . Now is the time to tell the fashion business more about the new Danish streetwear brand , since the goal is to have a carefully selected list of Danish and international fashion retailers selling Galiente products .
A DREAM For a number of years the two business partners Helene Springborg and Mohamed Shabib have collaborated on developing private labels for other players in the fashion industry , and they wanted to see what a brand of their own could lead to . Mohamed Shabib had the design
WHY GALIENTE ? ideas , and the factory in Egypt had capacity . Navnet er inspireret af det spanske ord - We started selling our T-shirts , which are Caliente , der betyder ” sej ” eller ” hot ”. Dog made from Egyptian cotton . The quality is in er C ’ et byttet ud med et G , for at referere top and we quickly got great feedback . However , Galiente is not exclusively basic clothing , til det første bogstav i ordet ” gade ” og dermed til stilen streetwear . we also produce , for example , shiny track suits Galiente er dybt forankret i gadekulturen , and anoraks . We focus on material choices , og designet har en luksuriøs æstetik med the look itself , and the many stylish and functional details . Galiente ' s design has an edge - fokus på kvalitet , integritet og originalitet . for example , we work with zippers , mesh and The name is inspired by the Spanish word rubber effects , and new finishes . One of our Caliente , which means " hot " or “ tough ”. materials is polyester made from recycled plastic and with stretch . All materials are high end
However , the C has been replaced by a G , to refer to the first letter in the Danish word qualities , but we sell to affordable prices . Dealers can have a mark-up of three at Galiente ,
“ gade ”, meaning " street " and thus referring to the streetwear look . which is targeted at 15-28 year old people , says Galiente is a fashion brand deeply rooted in a committed Mohamed Shabib , who is responsible for design , sales strategy and administra- street culture with a luxury aesthetic , and a focus on quality , integrity and originality . tion in Denmark , while Helene Springborg is in charge of production .
UNISEX DESIGN - Our target group has turned out to be broader than we thought initially . It seems that the Galiente design appeals to many men - and women - in different ages , says Helene Springborg . Part of the collection has an extra stylish look - this applies , for instance , to a button-down velour shirt with stretch to ensure comfort and mobility . Wind and water-repellent jackets and a coat with a reflective logo in silver print are other examples of Galiente ' s design for Spring 2021 . - I will characterize the Galiente design DNA as simple , stylish and flashy – the Galiente look is unique , adds Mohamed Shabib . - Please also mention our Never Out of Stock program with sweatshirts , hoodies and T-shirts in a range of basic colors , concludes Helene Springborg , who travels back to Egypt a few days after the interview with NU . Flemming Roth is the sales agent for Galiente in the Danish market , and dialogues are on-going with sales representatives in Sweden , England and Germany . - We have ambitions and we definitely want to grow our business , but it is very important that things are not going too fast . We look forward to the reopening internationally after corona ; of course we want more retailers and consumers to get to know Galiente , concludes Mohamed Shabib and Helene Springborg .
65 · MODEBRANCHEN . · ISSUE NO 02 · 2021