NU buyer's magazine, Scandinavian edition jan 21 NU no 2 January/February 2021 | Page 57

DUFFY
ZEZE
ALBERTO
CASUAL FRIDAY
BY BASICS
ALBERTO
ETERNA
OLYMP
SIGNATURE
CERO
LUISA CERANO
BLEND
ZERRES
BIANCO
COMFORT ZONE
Outdoor Comfort is inspired by unisex and
The Comfort Zone trend is made up of three
trekking . It focuses on spending time in nature
different movements that have comfort in
, and the clothes in this movement are
common .
made with outdoor life in mind .
Nostalgic Comfort focuses on strong , clear
- Functionality is of course essential , but at
colours . Outdoor Comfort is centered around
the same time this trend is very much influenced
colours inspired by nature , while Formal
by current fashion , not least when
Comfort uses a range of classical colours .
it comes to the use of colours . We want to
Nostalgic Comfort is inspired by the 1980s
look good and be up to date on fashion -
and 1990s with its extensive use of powerful
even when we ’ re hiking , adds Anja Bisgaard
colours in basic styles .
Gaede .
OLYMP
The third movement within Comfort Zone is Formal Comfort . - Here , we ’ re seeing formal styles in soft materials . For instance lovely , soft dresses that you can wear all day . Loungewear with a more formal look that doesn ’ t make people think “ nightwear ” but which gives you a both relaxed and noble look in soft materials , ends trend expert Anja Bisgaard Gaede who is based in Lifestyle Studio Silkeborg .
57 · MODEBRANCHEN . · ISSUE NO 02 · 2021