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MODEBRANCHEN . · ISSUE NO 02 · 2021 · 4 6 |
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MARTA DU CHÂTEAU
Overall , the trend themes next winter are about a desire for more sustainability and a more circular approach to fashion . This mentality can be seen both in production techniques and in terms of aesthetics . For instance , there is renewed interest in reducing volume and thereby surplus production in order to avoid dead stock . Work are in progress to avoid for instance unused bits from manufacturing – the industry wants to fed back more surplus fabrics from production into the process to minimise waste . Aesthetically , the desire to reuse can be seen in clothes that are being cut up and put together in new ways . But it is primarily the
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avant garde that actually produce in this way where you will see things such as plaids being reused for dresses or old quilts used to make jackets . In the fast fashion segment , the theme becomes apparent in for instance sewn on “ patches ”, raw hems , and so on . Repairing clothes with what happens to be at hand in creative and artistic ways is exalted . The COVID-19 situation has meant an increased use of digital platforms in the fashion industry . Both the design and sales sides of things have been challenged , and new digital ways of working together have emerged . In periods , many people have worked from home which has increased demand for
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clothing that matches the WFH - Work From Home - situation . So a relaxed , casual lounge look has dominated the entire industry . Early in the coronavirus pandemic , a 283 per cent increase in global online sales of casual wear was recorded ( period in 2020 compared to same period in 2019 ). There ’ s also a new concept called Above Keyboard Dressing in which clothing and accessories for the upper part of the body and face are in focus . The above is part of the background for the three trends that NU is detailing in collaboration with Anja Bisgaard Gaede , trend expert and owner of the trend bureau SPOTT .
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