SUMMARY
BETTY BARCLAY // CIFF SHOWROOMS B0-208
BETTY BARCLAY
- Betty Barclay in Denmark and Norway has managed the corona crisis quite good , as customers have sold our brand well . Betty Barclay has used the time to streamline the company , and two organizations in the Nordics have now become one . We have invited customers from our new markets Sweden and Finland to Copenhagen , and many will come . For customers who can ’ t travel , Betty Barclay has developed new online sales tools , which we tested during the last shutdown , says Country Manager Kenneth Rasmussen . But what is the secret behind the success ? According to Kenneth Rasmussen , there are several reasons – the elements , the shop-in-shop concept being one of them . - Betty Barclays shop-in-shop concept has worked fine during the corona epidemic . I think it ' s about establishing steady partnerships . With the shop-in-shop solution , we get ultra-close to the retailers , and the concept is well-proven . It works perfectly in a time of uncertainty . Betty Barclay is a well-known and financially strong company with a wide range of brands in both total concepts and outerwear segments . Both retailers and end consumers get value-for-money , and we hit the prices just right . Kenneth Rasmussen describes himself as an ambitious realist . - I am proud that we have managed to get new customers in challenging times . This is the best way ever to enter next season , Kenneth Rasmussen concludes .
ARTIKEL · ARTICLE 35 · MODEBRANCHEN . · ISSUE NO 02 · 2021