AF HELLE MATHIESEN
Luisa Ceranos to første kollektioner til efterår / vinter 2021 er repræsenteret i såvel fysiske showrooms som i det nye digitale showroom , Floor 21 . Den første kollektion hedder # THENEWEASE . Her møder urban utility vintage-koncepter på en legende måde . Afslappede silhuetter slår stilen an , og lounge-wear-påvirkninger er tydelige i bløde jersey teksturer og faux pels . Mineral Blue går igen i farvepaletten . Lysegrå og hvid frisker op og tilføjer renhed og klarhed , mens mørke olivenfarver sørger for en varmt kontrast . Blandt nyhederne er innovative denim-items , og ellers er der fokus midikjoler med print , kreative skulderdetaljer og sweatshirts . Den anden kollektion kaldes # ROUGHANDSOFT og er kendetegnet ved spændingen mellem det rå og det bløde . Imiteret skind får modspil af blødt strik , og sildebensstrukturer sættes sammen med silkematerialer , som fortrinsvis præsenteres i 70 ’ er-inspirerede print . Afslappede , feminine silhuetter dominerer , og igen er volumen et vigtigt tema . Farveviften er baseret på dybe , neutrale farver som varm grå og greige ( en blanding af grå og beige ), kombineret med subtile lilla nuancer . Kiwigrøn benyttes som accent , mens off-white og hvid tilføjer elementer af lys .
Floor 21 showrooms concept by Werbewelt Photo : Werbewelt AG
Luisa Cerano ’ s first two collections for Autumn / Winter 2021 are now represented in physical showrooms as well as in the new digital showroom , Floor 21 . The first collection is called # THENEWEASE . Here urban utility meets playful vintage concepts . Relaxed silhouettes set the tone for the style , and loungewear influences are evident in soft jersey textures and faux furs . Mineral blue defines the colour hue . Light grey and white add brightness in a range of different purities , while dark olive shades provide a warm counterpoint . Apart from new denim ideas , the focus is on print , midi dresses , innovative shoulder details and jumpers . The second collection is called # ROUGHANDSOFT , and is characterised by the tension between rough and soft . Faux leather contrasts with soft knitwear , and herringbone textures contrast with silk materials , which are preferably presented in seventies prints . Casual feminine silhouettes dominate and , once again , volume is a defining theme . The colour range is based on rich neutrals like warm grey and greige , combined with subtle shades of purple . Kiwi accentuates , and off-white and white add elements of light .
CASUAL FEMININE SILHOUETTES DOMINATE AND , ONCE AGAIN ,
VOLUME IS A DEFINING THEME .
FLOOR 21 – LUISA CERANO CREATES A UNIQUE DIGITAL SHOWROOM CONCEPT As the next step in digitalised selling , Luisa Cerano has launched a new digital showroom concept . The idea was to create a collection presentation thrilling like a tv show , as modern as a fashion show from New York , as informative as a conversation in the showroom , and as interactive as an online shop . It is now possible to 3,000 + fashion buyers to watch the collection presentation from a front row seat via live stream . The buyersget an in-depth feel for the products with individual looks , and it is possible to open a direct dialogue with the designer . The digital showroom is like a digitalised get-together . Worldwide and anytime , with personalised access via password . To the point , agile and efficient . Idea , concept and execution by WERBEWELT . Content production by BSS Bietigheim , Momenti Media , tm Studios .
33 · MODEBRANCHEN . · ISSUE NO 02 · 2021