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CIFF Showrooms . En ny skiltestrategi med oversigtskort sikrer overskuelighed . For eksempel sættes der , som det kendes fra stormagasiner , skilte op ved trapperne , så man kan se , hvilke mærker der findes på de forskellige etager .
EN FREMTID FOR MODEMESSEN - Modebranchen er en taktil branche , og vi har fået mange positive tilkendegivelser fra indkøbere , som glæder sig til at komme på modemesse igen . Det personlige møde går aldrig af mode , og hovedstadsregionen har så meget at byde på ud over det rent faglige . Indkøbere finder en palette af faglige og ikke-faglige oplevelser i København . Jeg tror på fagmessens format og dermed på en god fremtid for CIFF , slutter Christina Neustrup . Skulle der sidde læsere , som undrer sig over , at fagfolk kan mødes til modemesse i corona-tid , så er forklaringen , at en fagmesse ikke er omfattet af regler om forsamlingsforbud . Fagmesser er tilladt , når de følger en række regler - herunder om antal mennesker per kvadratmeter . Bella Center overholder naturligvis alle restriktioner til punkt og prikke , så vi alle trygt kan deltage på CIFF og glæde os til at hente inspiration til den nye sæson .
SUMMARY NU has spoken with CIFF ' s new boss Christina Neustrup about the long-term visions and the concrete plans for the upcoming edition of the fashion fair on 3-5 February , 2021 . - CIFF has its focus on northern Europe and an ambition to maintain its position as the largest fashion fair in Scandinavia . The turbulence on the fashion trade fair landscape in Berlin gives us more space , and we want
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to take advantage of that momentum . At the same time , we have a vision to strengthen CIFF digitally . Not because we want CIFF to become one hundred percent digital , but because the digital part should support the physical trade fair . Due to corona , there will be buyers and press who are unable to visit Copenhagen physically , and they must have the optimal digital tools to experience CIFF and meet CIFF ’ s exhibitors online . We will launch the new site in January 2021 , and the platform will be built as a kind of " dating " portal for brands and buyers . Specifically , this means that each brand is presented with three to four image photos as well as a short text that introduces the brand . A number of features will be linked to the portal , and it will be functioning as an inspirational universe and a tool for the buyer . Overall , the platform should give international buyers an overview of what we can offer in our region , says Christina Neustrup about the future plans .
THE PERSONAL MEETING NEVER GOES OUT OF STYLE . I BELIEVE IN THE FORMAT OF THE FASHION TRADE FAIR AND THUS IN A GOOD FUTURE FOR CIFF
// CHRISTINA NEUSTRUP
NEW HALL LAYOUT A new hall layout will be implemented at CIFF in February 2021 . The C-hall will be transformed into a show area , and CIFF ' s stage will be part of Copenhagen Fashion Week ' s official show calendar . The Designersr
' Nest and Mark Tan shows will take place in Bella Center . As something new , entrance West will be opened for buyers , so guests can enter through either entrance West or entrance East at B0 . Wardrobes will be established both places . From entrance West , where Bella Center has built a new conference house , buyers are led through the foyer , where a large screen broadcasts Copenhagen Fashion
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Week ' s official shows . Brands will exhibit in the Center Hall ( Hall E ) and in the B-halls as well as at CIFF Showrooms on the first and second floors . To ensure a better flow of buyers between the ground floor and CIFF Showrooms , a five meter wide staircase will be established from the Center Hall to the bridge leading to the permanent showrooms . On the bridge , there will be a café , to further create traffic upwards in the exhibition center . SPOTT and DM & T are behind a trend area where the A / W 21 trends and colour themes that you also can read about in this issue of NU are visualized . The NU magazine will also be available for distribution at the entrances to the trade fair . There will be another exhibition in the foyer - here in collaboration with Designersr ' Nest . The format for lecturers / talks was not quite in place before NU went to the printer , but there will be a stage from which lecturers convey new knowledge and inspiration . In the Center Hall , the segments Temporary , Studio and Sustain are launched . In the B-halls , commercial men ' s and women ' s brands will dominate , and in B2 there will be a new area for outerwear brands . B0 and B1 are allocated to CIFF kids . The new layout ensures enough space around exhibitors and visitors , and the traffic is directed in a nice flow around the halls and to and from CIFF Showrooms . Large overview maps ensure clarity over the hall layout . For example signs are put up by the stairs listing the brands present on the different floors – as in department stores .
A FUTURE FOR THE FASHION FAIR - The fashion industry is a tactile business , and we have received many positive statements from buyers who are looking very much forward to visiting CIFF again . The personal meeting never goes out of style , and Copenhagen has so much to offer in addition to the purely professional . I believe in the format of the fashion trade fair and thus in a good future for CIFF , Christina Neustrup concludes . Despite corona restrictions , trade fairs are allowed when they follow a number of rules - including max numbers of people per square meter . Of course , Bella Center complies with all restrictions to the letter , meaning that everyone can safely attend CIFF and be inspired to the A / W 2021 / 22 buying season .
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27 · MODEBRANCHEN . · ISSUE NO 02 · 2021 |