MEY // JAN BACH ANDERSEN CIFF SHOWROOMS B4-209A
Lace is a must-have on various styles and shapes in the lingerie tops : decorations at the hem or neckline . It represents femininity and , thanks to the modern look , it can be mixed and matched with the loungewear and lingerie series just as well as with the womenswear pieces .
ABOUT MEY Mey is one of the leading brands in high-quality womenswear and menswear in Europe . The products are designed , made and sold with creativity , passion and a love of detail . For Mey , innovation means continuously developing the company , products and processes . Alongside modern design , the German family company founded in 1928 values quality above all else . More than 50 per cent of Mey ’ s entire value creation takes place in Germany , which means the company can be consistent in its quality standards . Mey products give men and women that satisfying feeling of having made the right decision as nothing gets closer to your skin than the underwear you wear .
Single-piece nightwear : SLEEPSA- TION . A stand-alone cotton interlock capsule is a novelty in the field of classic sleepwear and will be included in the Mey NOS range for the July delivery date . All styles are 100 % organic cotton and GOTS-certified .
The RE : THINK Colour line , introduced in Spring / Summer 2020 , will see additions of new colours and amusing motif prints inAutumn / Winter too . These styles boast a high level of comfort thanks to a comfortable cotton stretch fabric , and they are made from GOTS-certified cotton .
The change in awareness caused by the pandemic has influenced the collection : the yearning for peace and naturalness is reflected in the range of understated colours – from dark green and neutral mineral shades to earthy tones . Nature in all its glory is one of the main inspirations . Simultaneously , the play of new colours , expressive prints and playful cuts exudes happiness and optimism . Soft tones like the powdery Peony create flashes of brightness in the winter . Moss , a brilliant yellowish green , adds a new boost and brings freshness and intensity to the collection . Working from home is the new normal , making comfortable styles essential for every occasion from desk to couch . For Mey , transparency in the production chain and extending the range of sustainable fabrics is a matter of course . The focus is on high-quality and renewable materials such as viscose , modal and cotton – all of which promise superior comfort and stand for both durability and quality . In these times of staying and working at home , comfort and the wellbeing factor of Meys menswear styles are becoming even more important . Leisure suits are becoming key looks and must-haves in every wardrobe . Comfort and casualness are important - sustainability is a matter of course . Selected high-quality and long-lasting fabrics such as cotton and microfibres are at the heart of the collection , promising a high degree of comfort . In addition , modern designs , expressive prints and new colour combinations are in focus in autumn 2021 .
The bodywear collection from Mey offers a variety of styles and designs – from classic and functional , from sophisticated to modern .
Casual silhouettes combined with high-quality fabrics are the focus of the loungewear section in the modern Mey Club range . The style ’ s hybrid character – ‘ from sleep to street ’ - is more relevant now than ever .
NIGHT2DAY – Joyful Escapism . Mey ’ s
Night2Day single-item nightwear has been revamped for the theme of Joyful Escapism . The extensive NOS range is reinterpreted this season . Watercolourlook stripe designs are worn as single jersey with casually cut shirts and clean looks . The passion for cheerful mix-andmatch options features cosy fabrics and casual cuts , set off by the choice of feminine prints . Natural and comfortable materials boasting a high level of comfort are essential for these looks .
101 · MODEBRANCHEN . · ISSUE NO 02 · 2021