MODEBRANCHEN . · ISSUE NO . 02 2022 · 2 6

Når CIFF åbner dørene i august , bliver det til en fokuseret messe , som foregår i C-hallen , Centerhallen , i foyer-området foran det nye BellaArena samt i CIFF Showrooms , hvor der også kommer pop-up-stande med temporære udstillere . - For at skabe mere aktivitet tilbyder vi en række brands at leje sig ind med en pop-up stand . Det skaber noget dynamik , at de kendte brands , som lejer sig ind på permanent basis , suppleres med andre leverandører . Og så vil der igen være forskellige events både på CIFF og i CIFF Showrooms . Lifestyle & Design Cluster flytter sin cirkulære udstilling til C-hallen , og i Centerhallen vil der igen blive en hovedscene med inspirerende talks flere gange dagligt , siger CIFF ’ s direktør Christina Neustrup . Midtervæggen i Centerhallen gøres lidt lavere , og der etableres flere hjørnestande ved at tilføje ekstra

passager . Målet er at skabe en mere intens og intim messestemning , nu hvor der ikke er aktivitet i B-hallerne , idet CIFF kids allerede løb af stablen i juni 2022 . Det er Christina Neustrups håb , at flere af modeugens besøgende vil få øjnene op for de mange brands , der findes i CIFF Showrooms .

SUMMARY When CIFF opens its doors in August , it will be to a focused fashion trade fair , which will take place in the C Hall , the Center Hall , and in the foyer area in front of the new BellaArena . In CIFF Showrooms there will also be pop-up stands for temporary exhibitors . - To create more activity , we offer a number of brands to exhibit at a pop-up stand . It gives some extra dynamic when the well-known brands - renting

their showrooms on a permanent basis - are supplemented with other fashion suppliers . We offer various events both at CIFF and in CIFF Showrooms . Lifestyle & Design Cluster is moving their circular exhibition to C-hall , and in Center Hall there will again be a main stage with several inspiring daily talks , says CIFF ’ s director Christina Neustrup . The middle wall in the Center Hall will be little lower than before , and more corner stands are established by adding extra passages . The goal is to create a more intense and intimate fashion trade fair atmosphere , now that there is no activity in the B-halls , as CIFF kids already took place in June 2022 . It is Christina Neustrup ’ s hope that more of the fashion week visitors will open their eyes to the many brands exhibiting in CIFF Showrooms .