NU buyer's magazine no 02 2022 | Page 154

DIGITAL DESIGN

A / W 22 / 23

ARTIKEL · ARTICLE
RIG-TIG
RELAXOUND
STELTON
BLOMUS
ANNA VON LIPA
HÜBSCH
HÜBSCH
HOUSE NORDIC
DESIGNROCKET
BERGS POTTER
HÜBSCH
RICE
REFLECTIONS COPENHAGEN
ANNA VON LIPA
REFLECTIONS COPENHAGEN
TEMINISTERIET
REZAS
ANNA VON LIPA
DIGITAL DESIGN
• Technological nature
• Hybrid : Phygital / AR
RICE
• Digital
KODANSKA
• Immersive
• Under the sea
• Whimsical
CANDYSHOCK
REZAS
RICE
• Surreal
• Convergence
• Multi-sensory
• Digital breakthroughs
• Vibrant colours
• Psychedelic inspiration
MODEBRANCHEN . · ISSUE NO . 02 2022 · 1 6
CHIC ANTIQUE
MUUD
Another interior trend is based on the digital world and inspires to a home with advanced surfaces and psychedelic prints . In contrast to the Comfort Living trend , the Digital Design trend is more about embracing the limitless possibilities that the world - including the digital - offers . - We see furniture and interior that imitate nature in a digitized way . There are fluid boundaries between the physical and digital worlds , and some designs do not exist at all in the real world , but only digitally . We see brands developing designs
CANDYSHOCK
for various virtual platforms where their products can be purchased . But of course , we also see physical products that are simply inspired by the digital universe in its design language , in its patterns and in the use of colours , explains Anja Bisgaard Gaede , who says that psychedelic prints are an example of how product developers transfer inspiration from the digital world into furniture design and home textiles . The expression is typically artistic , and the designer is not limited by rules of how things usually look .
• Multi-functional use
• Shape & texture from digital forms
• Amorphous
- The shapes can be amorphous and illogical , says the trend researcher . She continues : - The colour and pattern universes are full of energy , they are surreal , psychedelic and can , for example , look like something inspired by life below the surface of the sea . Patterns can also resemble the network of veins inside a human body . The design is often influenced by light and iridescent surfaces . Latex , acrylic , fake fur and metal are among the materials used in the Digital Design trend .