ARTIKEL · ARTICLE
MICHA ,
90YEARS
Den 1 . november 2022 kan MICHA fejre 90 års jubilæum , hvilket betyder , at MICHA er en af de ældste modevirksomheder i Norden .
The 1st of November 2022 MICHA can celebrate its 90th anniversary , which makes MICHA one of the oldest fashion companies in the Nordic countries .
MICHA
CIFF Showrooms B2-213
MODEBRANCHEN . · ISSUE NO . 02 2022 · 134
AF HELLE MATHIESEN
MICHA blev startet af Michael Jensen som en strikvirksomhed med egen produktion , men har gennem tiden udviklet sine kollektioner til at omfatte alle varekategorier , ligesom produktionen gradvist er blevet helt outsourcet . - Firmaets unikke kompetence og vision har altid været “ Kvalitet & Nytænkning ” , hvilket betyder , at brandet i dag fremstår stærkere end nogensinde , med en meget fremtrædende markedsplacering i Norden samt Holland , ligesom der en afsætning til 11 andre europæiske lande , udtaler Claus Sørensen , salgsdirektør . MICHA har i mange år leveret tocifrede millionoverskud , bortset fra i første Covid-19 år . I jubilæumsåret leveres det bedste resultat i firmaets 90 årige levetid . MICHA ejes i dag af fire ledende medarbejdere , herunder Poul Steen ( CEO ) og Claus Sørensen . - I forbindelse med jubilæet har vi udviklet en speciel MICHA jubilæumskollektion , som tilbydes kunderne på meget attraktive betingelser , der vil sikre dem en stor fortjeneste . På denne måde giver vi vores kunder en jubilæumsgave for deres trofasthed og loyalitet , slutter Claus Sørensen .
MICHA was established in 1932 by Michael Jensen , as a knit company with its own production in Herning . Over the years MICHA has continuously developed its collections to include all product categories , just as the production gradually has been outsourced . - The company ’ s unique competence and vison has always been “ Quality & Innovation ” which results in that the company today stands stronger than ever with a very prominent market position in the Nordic countries and the Netherlands , as well as in 11 other countries , says sales director Claus Sørensen . MICHA has delivered double-digit million profits in the recent years , except from the first Covid-19 year and will in its 90th anniversary year deliver the best result to date . The company is currently owned by four senior executives , among others Poul Steen ( CEO ) and Claus Sørensen . - For our anniversary , MICHA has developed a special anniversary collection , which is offered to our customers at very attractive terms that will ensure the customers a large profit . This way , we will give our customers an anniversary gift as a thank you for their loyalty throughout the years , says Claus Sørensen .