NU buyer's magazine no 02 2022 | Page 131

Fransa Plus
CIFF Showrooms B6-101
FRANSA PLUS
SUMMARY Fransa Plus for S / S 23 introduces feminine silhouettes on both blouses and dresses - in colourful summer prints . Viscose knitwear in the same lovely prints , and this season ’ s important trend with blazers can of course also be found in the new Fransa Plus collection . The goal of Fransa Plus is to make use of Fransa ’ s 50 years of experience in fashion . To get that fashion degree integrated in this growing segment and thus emphasize the importance of a high fashion degree , also for the + size woman . The fashion degree must be integrated in beautiful combination with a focus on comfort and mobility , and this is achieved through a focused work in a specialized design department . Fransa Plus uses the same colours and prints as the parent brand Fransa , which makes it easy to combine with Fransa , not least for Fransa ’ s wholesale customers . They can help this customer group with perfect fits in sizes that Fransa do not offer . It is unique that a consumer can mix Fransa items with the perfect plus size selection of tops or trousers as needed .
131 · MODEBRANCHEN . · ISSUE NO . 02 2022