SUMMARY |
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- We work with a fit concept based on the analyzes |
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of 8,000 female bodies with ongoing updates . |
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This means that our fit is adapted to how the female |
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body looks right now . Our long experience and scientific approach to design is the reason why , we have a very high hit rate on fits . The end consumer can actually find clothing , she feels comfortable in , says Lars Sandgaard . Gozzip has four annual collections , while Studio has six collections a year . The SANDGAARD brand is basic-oriented and sold all year round as NOOS . For CIFF , Gozzip , Studio and Sandgaard will exhibit in the C-hall opposite the café . The brands also exhibit at MODE in Vejle and in Stockholm Fashion District . The trade fair activities around Europe - in Germany , the Netherlands , Belgium and Austria , among others - are complemented by own events , which take place locally in Ikast . - Last time we had an event , we flew in 18 customers from England , Germany and Sweden . We have previously had a similar event for nine Norwegian customers , and a new event is being planned for customers from the Netherlands . We are really good at having fun with our customers , and over the years we have built very close relationships with a large part of them , says Lars Sandgaard . In northern Germany , Sandgaard A / S has employed its own sales staff , otherwise international fashion agents are responsible for sales . Most recently , a new Finnish agent is hired . |
3 UNIQUE BRANDS Sandgaard A / S ’ s vision is to be the best plus size fashion supplier with its brands Gozzip , Studio and SANDGAARD , covering sizes 36 to 56 .
In the autumn of 2021 , Peter Wædeled took on the position as sales manager for the international markets . He came from a similar position at Coze Aarhus / LauRie , and Peter Wædeled ’ s efforts have already resulted in significant sales growth . Sandgaard A / S is also investing on the marketing side - most recently the company has expanded its organization with a marketing responsible , Anne Mehlsen . Sandgaard A / S is also embarking on a journey , involving many new green initiatives ranging from the use of recycled packaging materials to waste sorting and installation of LED lights and solar cells . Also , the majority of the company ’ s jersey products are made from Oeko-Tex 100-certified fabrics .
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GOZZIP |
GOZZIP
“ We have been in the plus size business for more than 15 years . It is our experience that women are very different in sizes and shapes . We make a difference because we design clothing to fit any type of female shape ”.
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127 · MODEBRANCHEN . · ISSUE NO . 02 2022 |