Hekope
CIFF Showrooms B2-203
HUBER HUBER
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3 HUBER DROPS
DROP 1 - A life full of stories
At the beginning of the Spring / Summer 2023 season , HUBER looks back at the past : at adventures , memories and the associated stories that we have collected as an experience and through word of mouth . Thus , we reflect on our origins - and what would be more original than nature itself and the craft and that drive that is derived from it ? We test long-forgotten techniques , satisfy the desire to work with our bare hands and re-introduce ourselves to old materials , discovering their abundance and diversity anew . Earthy , natural tones and silhouettes gain more importance : colours , such as brown sugar or burnt henna coincide with unbleached sugar and baked clay . Inspired by soil , sand and earth , these tones are combined with a strong dark blue that evokes the depths of night , creating a sense of spirituality and grounding us
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at the same time . Patterns that symbolize the forms of nature and bring us into harmony with their stories strengthen already made connections .
DROP 2 - A life full of energy
When we are in the present , we have to face the increasing challenges of everyday life - yet we want to give our physical and mental health the space it deserves . We develop rituals that give us fresh energy and have a revitalizing effect . Colours that calm or activate , help us maintain inner balance . Wellness in the form of conscious nutrition , skin care or yoga sessions becomes our constant companion to find a reliable balance to the demanding daily routine . We want to promote this daily dose of well-being with colours that remind us of the balance of nature such as a strong moss green or light stone grey . However , we combine these with energy boosters
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such as pastel lilac or strong , graceful azure blue . Calm prints influenced by water in all forms complement the feel-good package . This is how we create looks that help us stay in balance .
DROP 3 - A life full of connectivity
The desire to give more space to our own self-realization is constantly growing within us . In order to expand reality , we use the space of the metaverse . We link the physical to the virtual and thus achieve new possibilities of representation . Gone are the days of being alone , connectivity is our future ! This urge for combining worlds and connecting each other finds expression in vibrant , lively colours . Poppy red is a strong colour with the ability to raise the heart rate as well as appeal to desire , passion and empowerment . This shade of red carries lightness and transience . Leaving us to feel hyper-real and immersive . To break up this intenseness of such a colour , we play with harmonious , mood-lifting shades of apricot and bronze , contrasting with a soft digital grey and a bold orchid hue for absolute summer feelings . Digitally created prints with naturally originated motifs symbolize the aspired connectedness .
117 · MODEBRANCHEN . · ISSUE NO . 02 2022