ARTIKEL · ARTICLE
Endnu et ikonisk brand har fundet vej til Vernons eksisterende brandportefølje med brands som Moon Boot , G . H . Bass og Keen Lifestyle .
Yet another iconic brand has found its way into Vernon ’ s existing brand portfolio with brands like Moon Boot , G . H . Bass and Keen Lifestyle .
AF HELLE MATHIESEN
- For 20 år siden lancerede vi et velkendt ortopædisk sandalbrand . Vi opnåede stor succes med at bygge brandet op og positionere det på fashion scenen . Nu gør vi det hele igen , det er nemlig en stor glæde at annoncere , at Vernon har signet endnu et ikonisk brand ; “ Scholl ” også kendt som Dr . Scholl . Endnu et ikonisk brand som finder sig perfekt hjemme i Vernons eksisterende brandportefølje , der om muligt nu er mere ikonisk end før , siger Waseem Ahmad , Partner & Creative Sales Director fra Vernon .
ET IKON BLIVER TIL
MODEBRANCHEN . · ISSUE NO . 02 2022 · 104
Året er 1899 : Historien begynder i Chicago , hvor den dengang 17-årig William Scholl fik arbejde i en lille skobutik , der specialiserede i behageligt fodtøj . Lige siden dedikerede William Scholl sit liv til fods-velvære , og kort efter blev han kendt som Dr . Scholl . Dr . Scholl valgte rigtigt , fordi folk i efterkrigsårene blev mere og mere opmærksomme på fordelene ved at leve en aktiv livsstil . Men regelmæssig motion var tidskrævende og ofte kedeligt , så Dr . Scholl introducerede sine berømte sandaler – designet til at tone bærerens ben med hvert skridt . De blev hurtigt et ikon i 60 ’ erne og 70 ’ erne på grund af kombinationen af komfort og et tidløst design – og er fortsat en bestseller den dag i dag . Scholl har en lang rejse bag sig med mere end 100 års erfaring . De ikoniske styles , der i dag designes og fremstilles i Italien , har gjort Scholl verdenskendt og en global spiller . Senest har brandet introduceret et collab med ERES - badetøjsbrandet , som ejes af Chanel . Collabet blev udsolgt på to dage efter at være blevet forhandlet eksklusivt hos Le Bon Marché . - Hos Vernon kommer vi til at lave en super selektiv distribution på både S / S 22 og A / W 22 , og vi ruller for alvor produktet ud på S / S 23 . Vi ser frem til at vise jer , hvad brandet har at tilbyde og glæder os til at arbejde med dette ikoniske brand , slutter Waseem Ahmad .
SUMMARY - 20 years ago we launched a well-known orthopedic sandal brand , and we achieved great success in building the brand and positioning them on the fashion scene in Scandinavia . Now we are ready to do it all again . It is a great pleasure to announce that Vernon has signed another iconic brand ; “ Scholl ”, also known as Dr . Scholl . This new iconic addition finds itself perfectly at home in Vernon ’ s existing brand portfolio , which if possible is now more iconic than before , states Waseem Ahmad , Partner & Creative Sales Director at Vernon .
Vernon x Scholl
The year is 1899 : The story begins in Chicago , where the then 17-year-old William Scholl got a job in a small shoe store that specialized in comfortable footwear . Ever since , William Scholl dedicated his life to foot care and well-being , and soon after , he became known as Dr . Scholl . Dr . Scholl made the right choice seeing that people , in the post-war years , became more and more aware of the benefits of living an active lifestyle . But regular exercise was time consuming , and often tedious , so Dr . Scholl introduced his famous sandals - designed to tone the wearer ’ s legs with every step . They quickly became an icon in the 60 ’ s and 70 ’ s , with their timeless designs and are still a bestseller to this day . With more than 100 years of experience , Scholl has a long journey behind the brand . Today , the iconic styles are still designed and made in Italy . Today , Scholl is a world-renowned global player . Most recently , the brand has partnered with the ERES swimwear brand , owned by Chanel . The collab was sold out in only two days after being
Vernon exclusively sold at Le Bon Marché in Paris .
CIFF
- At Vernon , we have been making a super selective distribution on both S / S 22 and A / W 22 , fol-
Scholl Collection
Scholl Kids
lowed by a serious roll-out on S / S 23 . We look forward to showing you what this iconic brand
Revolver has to offer , says Waseem Ahmad . Scholl Iconic