med teknisk platering og med krystaller og andre smykkesten . Det er vores DNA , og udtrykket , som er lidt ” glam ”, matcher i højere grad eksportmarkeder end det danske marked . Vi har en hjemmemarkedsandel på omkring fem procent , fortæller Henning Kern , der siger , at den omsætning , som genereres i det nye set-up , er baseret på omkring 200 kunder , og det niveau er man tilfreds med . - Vi har en enorm arbejdsglæde i det daglige nu , hvor vi fokuserer på at designe smykker i præcis det udtryk , som står vores hjerter nær . Det var da fedt , da vi blev Entrepreneur of the Year i 2004 i konkurrence mod giganter som Blockbusters , helt sikkert , men vi er et andet sted i livet i dag , hvor vi ikke skal bevise en helt masse for omverdenen . Vi er både designere og købmænd , og vi er tilfredse med at have en mindre , men økonomisk sund forretning . Det er et overskueligt set-up , hvor vi begge kender tallene bag forretningen til bunds , og den livsglæde , det medfører , er ubetalelig , siger Henning Kern , der dog understreger , at de bestemt stadig har en ambition om en kontrolleret vækst . - Vi mener , at vi sagtens kan accelerere forretningen fra , hvor vi står i dag , og vi er glade for , at der fortsat er efterspørgsel på Dyrberg / Kerns unikke designstil . Vi rammer bredt med et udtryk , der matcher fashion trenden og som tiltaler kvinder i flere generationer på både det europæiske og de oversøiske markeder , slutter han . |
SUMMARY The Dyrberg / Kern brand is " back to basics ". Today , the product range mainly includes jewelry - and in addition to DYRBERG / KERN the owners themselves , Henning Kern and Gitte Dyrberg , a single graphic designer is employed . The financial year 2019 / 2020 showed a profit before taxes of 4.1 million DKK . - In the past , we had a huge range of product types . We produced women ' s jewelry , watches , bags , scented candles , products in sterling silver , men ' s jewelry . We had different lines with varying design expressions . We also developed special collections for airlines . We had a huge number of products in stock , and many business partners who could not pay their debts . Eventually , we had to look each other deep in the eyes and admit that it did not work out . We chose to say stop shortly before we had to place a large order in China that we would not be able to pay . We declared ourselves bankrupt , states an honest Henning Kern , and Gitte Dyrberg adds : - When it went best , we had an annual turnover of 220 million DKK and 40 employees . Today , we are primarily responsible for ourselves , and we have a very simple business strategy : We create creative and commercial jewelry . The collection has become narrower and more focused . The jewelry is sold yearround |
in a flow . We follow the long-lasting colour trends , and our own style , she says . In a number of markets , Dyrberg / Kern also operates with licenses . This applies to the porcelain series for Swedish Fyrklövern and a collection of " DYRBERG KERN EYEWEAR " marketed by Synoptik in the Nordic region . - We produce fashion jewelry in high quality steel and brass with technical plating and crystals / other gemstones . It is our DNA , and the look is a little " glam ", which matches export markets to a greater extent than the Danish home market , says Henning Kern . - Today , we have a great satisfaction in designing jewelry in the specific Dyrberg / Kern style . It was cool in 2004 when we were honored as Entrepreneur of the Year in competition with giants like Blockbusters , for sure , but we are somewhere else in life today . We do not have to prove a whole lot to the outside world . We are both designers and merchants , and we are fully satisfied with having a small but financially healthy business , says Henning Kern , who emphasizes , however , that they certainly still have an ambition for a controlled growth in future . |
95 · MODEBRANCHEN . · ISSUE NO 03 · 2021 |