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MODEBRANCHEN . · ISSUE NO 03 · 2021 · 7 0 |
MARKBERG
COMPLEX SEASON But the season is complex . For in parallel with the above scenario , another trend is running . In the summer of 2022 , some consumers will continue to orient themselves towards the home ' s safe base and , for example , still prefer homework , even though the workplace is open again . - This group of people find it difficult to escape the limitations of the corona pandemic . They want to continue living the way the epidemic has
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WOODBIRD
accustomed them . This means , for example , that they prefer local experiences when they leave the house , and on that basis , we will probably see more local trade and cultural life flourish , explains Anja Bisgaard Gaede .
USED IS BEAUTIFUL Digitization is here to stay , and a large part of us will still have the opportunity to continue working and consuming from home . In addition , some consumers will continue to have low
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CARL GROSS
consumption based on an ideology of avoiding overconsumption . - We see a continued focus on sustainability and recycling , where several new forms of re-sale emerge . " Used is beautiful " is a trend , which can also be interpreted in the design of new clothing by adding a dirty , worn or faded look . The textiles are natural and rustic . The colours are " dirty whites " or new versions of beige and brownish tones . The colours are used tone-on-tone , the trend expert explains .
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