NU buyer's magazine July 2021 NU no 03 July/August 2021 | Page 68

S / S 2022

SLOUCHY SUITINGS & BALOON
MAC
ETERNA
RED BUTTON
DIGEL
BRAX
B . COPENHAGEN
DUFFY
MODEBRANCHEN . · ISSUE NO 03 · 2021 · 6 8
HATTRIC
Anja Bisgaard Gaede generally expects two scenarios when it comes to consumer behavior . In one scenario , we demand everything we have missed during the corona pandemic . We seek a " get-away " atmosphere in our clothes , and in our behavior , we want everything that has been limited to us for a long period of time . In terms of fashion , this is expressed , among other things , in a look that draws inspiration from the disco universe of the 1970s with lots of colours , silver , glitter and sequins . The disco atmosphere exudes “ party time ”, and we also see the music industry revisiting the 70 ' s with new disco beats . According to the trend expert from Spott ,
BRAX
JNBY
we will also see a trend that mixes party clothing with loungewear in new " comfy party style ". For instance , this style can be expressed by wearing a pair of jeans under the sequin dress . And a clear 70s reference in the design , we see in in oversized shirts and vests , and in men ' s shirt flippers , which again are getting longer . The return of the trumpet pants is another example . The colour universe in this trend direction is dominated by metallic surfaces as well as purple and pink pastels combined with black and a nice dark mint green . The style is frivolous in a clear longing after traveling , escaping everyday life , and leading a loose lifestyle .
50S INSPIRATION - For the S / S 22 season , I also believe in the " Modern Housewife " look . The design is inspired by previous decades ' housewife look - it is decorated , but still relaxed . The casual meets the styled . Transparent layers are added for a modern touch . The feminine meets the sporty . Dresses are an important element in this style - and they often have references to the 1950s . Belts at the waist emphasize femininity , and accessories such as caps , mini-bags and short boots create an exciting look , says Anja Bisgaard Gaede .