SIGNATURE
BRANDTEX
SUMMARY NU has spoken with Jesper Ingø , sales director at BTX Group , about the future strategy . Despite a tough year 2020 , the fashion group from Denmark is full of positivity and faith in the future . - 2020 was not a good year for us . Revenue and earnings were affected by the long closure that clothing stores at home and abroad were burdened by . We have tried to help customers through the crisis with individual agreements matching their needs , and it has cost us money in the short run . But I am sure that we will get even more loyal customers out of it in the long run , says Jesper Ingø , who can already see that 2021 and not least 2022 will be better financially .
B . COASTLINE
JENSEN
FÅ DEN NYE BRANDBOOK BTX Group har i foråret 2021 udgivet en brandbook , som karakteriserer modekoncernens seks brands . Bogen kan hentes under modeugen i CIFF Showrooms B1-201 .
- We are now beginning to see the positive effects of the strategic work we have done regarding brand development . Our six brands are now razor sharp , each with its own identity , target group , design expression and form of distribution . In recent months , we have gained several new large international customers - both retail fashion chains and online platforms , which are typically taking in more of our brands . Our collections for Spring 2022 have sold really well , and we are now starting to reap the benefits of our development work , states the sales director . The new customers come from , among others , England , Belgium , Germany and Scandinavia .
CISO
BTX GROUP CIFF SHOWROOMS B1-201
- We have focused on updating the brands so that they are attractive to the international markets , and we have fulfilled our ambition to sign contracts with new key customers . The other day , for example , we made an agreement with a European retail chain with 140 stores , he adds . During CIFF , BTX Group is looking forward to seeing new and existing customers , the group is planning a fashion week customer event which of course comply with the current corona restrictions . Experience the new S / S 2022 collections from B . Copenhagen , B . Coastline , Signature , Jensen Women , CISO and Brandtex in CIFF Showrooms , stand B1-201 .
ARTIKEL · ARTICLE 55 · MODEBRANCHEN . · ISSUE NO 03 · 2021