ABOUT CAMBIO CHANGE Sportswear GmbH & Co . KG was established by Karl-Heinz Gansbühler in 1985 . The initial product focus - an innovative collection of men ’ s trousers under the label CHANGE - was expanded to include a separate collection for women under the label CAMBIO in 1987 . Due to the great success of this collection , all energies were soon focused on womenswear , and the market shares were steadily increased .
CAMBIO
CHANGE Sportswear is a private medium-sized company with 90 employees and its main office is situated in Wald / Rossbach in the Bavarian Forest nature reserve , near Regensburg . The building is made of wood , glass and marble and blends harmoniously into nature and the environment . Cambio is a high-quality , stylish brand which makes a statement in keeping up with international trends . The products stand for excellent fit , high-quality fabrics , and sophisticated processing . Cambio uses exclusively first-class materials and innovative technologies - the brand successively replace traditional processes with environmentally sustainable ones . Around 90 percent of the fabrics are purchased in Europe with Italy as one of the main supplier countries . Because CHANGE Sportswear is situated so close to Italy , the goods travel short distances and therefore only affect the environmental balance slightly .
CAMBIO
THREE CAMBIO SEGMENTS In order to meet the needs of all customers , the Cambio collection is divided into three segments . Collection
The Collection segment with its classic cuts and high-quality materials offers the perfect trousers at the office or for evening events .
Sportive The Sportive segment has casual , modern fit in washed cotton looks and other innovative qualities . Jeans
The Jeans segment offers a wide range of washed denim fabrics and colourful five-pocket jeans , including decorated versions .
CAMBIO
Q | How do you generally see the development in the Scandinavian market for specia- then we like to dress up properly for a party . trends , and the company invests heavily in
Nordic region than in Europe in general . And Cambio is always up to date with the latest
lists like Cambio ?
Within the Nordic region , there are also variations : Finns are generally more conservative , on and reduction of water consumption when
modern technology that ensures less polluti-
A | As super-good ! Women in all the Nordic countries want good quality and , not least , a Swedes prefer jeans with more edge , while manufacturing jeans in particular . There is perfect fit . The sales development is very positive , also for Greenland and Iceland . colour tones than the other consumers in the Production in Europe and Tunisia is closely
Danes are generally more font of the green also a focus on organic cotton .
Nordic countries . monitored by Cambio ' s production team ,
Q | How would you describe the Scandinavian consumers ?
Q | Why is Cambio interesting for retailers ? levels .
which ensures extremely high quality at all
A | In general , we in the Nordics are sportier … A | Cambio offers new collections four times Cambio ' s way of constructing trousers is the and we also like details such as zipper effects . regions throughout the Nordic region , so that that the rebuy rate is very high among Cam-
a year , and each season we visit the central key to an exceptionally good fit . This means
Cambio sells a higher percent of jeans in the our customers can see and feel the products . bio ' s customers .
ARTIKEL · ARTICLE 45 · MODEBRANCHEN . · ISSUE NO 03 · 2021