NU buyer's magazine July 2021 NU no 03 July/August 2021 | Page 21

IN AUGUST , WE ARE OPENING THE DOORS TO ONE OF EUROPE ’ S MOST DYNAMIC AND INNOVATIVE SALES PLATFORMS
// CHRISTINA NEUSTRUP CIFF DIRECTOR
CIFF Kids returns as a physical event in August 2021
Efter et år med hidtil usete udfordringer vender CIFF og CIFF Kids tilbage som fysiske events i august 2021 . Fagmesserne i Bella Center er retur med nye haller , nye segmenter og nye initiativer . After a year of unprecedented challenges , CIFF and CIFF Kids return as physical events in August 2021 . The trade fairs at Bella Center are back with new halls , new segments and new initiatives .
AF HELLE MATHIESEN
Nordens største modemesse åbner dørene til et foranderligt og redefineret marked med et inspirerende mix af etablerede og up-and-coming brands . CIFF DIGITAL er et supplerende online match-making værktøj , hvor brands og indkøbere kan komme i kontakt , uanset hvor de befinder sig fysisk . - Til august vil vi cementere CIFF ’ s position som en inspirerende one-stop-destination for salg , promotion og servicering af kunder . Via præsentationen af et omfattende fysisk og digitalt foredragsprogram er CIFF også vært for en showscene , som er med på den officielle Copenhagen Fashion Week-schedule . CIFF SUSTAIN-området er dedikeret til at skubbe den bæredygtige dagsorden endnu længere i den rigtige retning . Vi støtter brands på deres rejse mod et grønnere fodaftryk og en mere bæredygtig fremtid . Derudover præsenterer CIFF GREENHOUSE et visionært mix af nye og vel-etablerede unisex street- , sport- og utility-mærker fra hele verden , kurateret i samarbejde med Andreas Koschnike , grundlægger af den svenske onlineforhandler Calirots og det nyeste medlem af CIFF-teamet , siger CIFF Director Christina Neustrup .
INTRODUCERER NYE KVADRATMETER - Vi har arbejdet hårdt for at færdiggøre vores nye venue . Og den nye , imponerende glasfoyer vil være en af de første ting , du vil se , når du kommer til CIFF . Så CIFF vender tilbage i august med nye haller , nye segmenter og nye initiativer - det hele bliver bedre end nogensinde , når vi åbner dørene til en af Europas mest dynamiske og innovative salgsplatforme , konkluderer Christina Neustrup .
The Nordic region ' s largest fashion fair opens its doors to a changing and redefined market with an inspiring mix of established and up-and-coming brands . CIFF DIGITAL is a complementary online matchmaking tool where brands and buyers can get in touch , no matter where they are physically located . - By August , we will cement CIFF ' s position as an inspiring one-stop destination for sales , promotion and service . Presenting a comprehensive physical and digital programme of keynote talks in collaboration with brands and industry leader , the trade fair is also host to a show scene listed on
the official Copenhagen Fashion Week schedule . The CIFF SUSTAIN area is dedicated to pushing a sustainable agenda . It supports brands on their journey towards a greener footprint and future . Additionally , CIFF GREENHOUSE presents a visionary unisex mix of emerging and established street , sport and utility brands from around the world , curated in collaboration with Andreas Koschnike , founder of Swedish online retailer Calirots and the newest member of the CIFF team , says Christina Neustrup , CIFF director .
INTRODUCING NEW SQUARE METERS - We have been working hard to finalize our new venue . And the new impressive glass foyer will be one of the first things , you will see when you enter CIFF this August . So complete with new halls , new segments and new initiatives , CIFF returns better than ever this year . We are opening the doors to one of Europe ’ s most dynamic and innovative sales platforms , Christina Neustrup concludes .
21 · MODEBRANCHEN . · ISSUE NO 03 · 2021