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let af salgsprøver og dermed også blive mere bæredygtige i salgsprocessen . - For et halvt år siden lancerede vi vores digitale B2B-platform , og her vil der gradvist komme mere og mere 3D-grafik . Mange af de kunstigt skabte billeder ligner fotografier til forveksling , og det giver os stor frihed at vide , at vi kan benytte denne mulighed som supplement til det traditionelle showroomsalg med samples og fotografering af hver style , konstaterer Sofia Issakainen .
FLERE SOMMER-NYHEDER MINI A TURE kommer med to årlige kollektioner med fokus på outerwear og layering . Til Spring / Summer 2022 præsenterer brandet sine ikon-produkter i MINI A TUREs smukt tilpassede signatur-farver og i nye unikke print . Fokus er på jakker , flyverdragter og overtræksbukser – og alt er kombinerbart , vind- og vandtæt samt åndbart . Blandt sæsonens nyheder er jakker med en taske / lomme-feature på ryggen og små , vandtætte rygsække , der matcher resten af kollektionens farver og print . Nyt er også et trekking / outdoortema med tøj til for eksempel børn i skovbørnehaver eller til ture i naturen med familien . Accessories i form af små huer og bøllehatte med videre er der fortsat fokus på . Det er plus-salgs-produkter , som butikkerne sælger godt . De inderste lag og nattøj fremstilles i GOTScertificeret bomuld og kommer i multipacksæt , der kombinerer tre til fem ensfarvede og printede produkter . Nyt til S / S 2022 er endvidere sweatshirts med lynlås og sweatpants – begge dele i økologisk bomuld / recycled polyester . Og til de varme dage præsenterer MINI A TURE en ny serie af UV-beskyttende , CEmærket badetøj . Og når det våde tøj er taget af , kan børnene varme sig i bløde badekåber eller badeponchoer i økologisk bomuld GOTS . Kollektionen til Spring / Summer 2022 leveres i to drops , hvoraf det første lander i butikkerne i januar 2022 og det andet i midten af februar . En ændret struktur i organisationen betyder i øvrigt , at eksportsalget fremadrettet varetages fra det danske hovedkontor . MINI A TURE har eksport til Australien , Canada , Kina , Norge , Rusland , Sverige , Tyskland , USA og Østrig .
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MINI A TURE
SUMMARY To obtain the B Corporation certification , the company must be able to prove that it meets ambitious social and environmental standards . - Since the founding of MINI A TURE in 2002 , we have had an ambition to create much more than a traditional children ' s clothing brand , and the B Corp certification is the ultimate recognition of this . To us , producing children ’ s clothing also involves working for a greener future . We want to inspire to more outdoor play and less screen time . We work for a higher degree of recycling and a limitation of overproduction . We have always strived to manufacture as sustainably and environmentally friendly as possible , and we have some very clear requirements for our
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suppliers in relation to wages and working conditions . We do not accept any harmful chemicals , just as we always use materials that are as sustainable as possible . And we work with certified suppliers only , says CEO Signe Tholstrup . With the B Corp certification , MINI A TURE becomes part of an international network within responsibility . - We have become part of an exclusive movement with around 4,000 global companies across industries , including Patagonia , Ben & Jerry ' s , Danone , Aesop and Bodyshop . We all help redefining how to measure a business success . It is no longer just about profit , but rather about working together to make a positive difference for the world . To us , it is important that children learn to appreciate nature , and as a child wearing MINI A TURE outerwear , neither wind nor rain can put a stop to hours of play outside , says CCO Sofia Issakainen . MINI A TURE has two annual collections focusing on outerwear and layering . For Spring / Summer 2022 , MINI A TURE presents its iconic products in the MINI ATURE signature colours and with new unique prints . The focus is on jackets and coveralls - and everything is combinable , wind and waterproof , and breathable . Among this season ' s product news are jackets with a bag / pocket feature on the back and small , waterproof backpacks . Also the trekking theme is new . Accessories as baby bonnets , bucket hats , etc . are still in focus . These are plus-selling products that stores sell well . The inner layers and nightwear are made in GOTS-certified cotton and come in multipacks combining three to five solid-coloured and printed products . New for S / S 2022 are also sweatshirts with zippers and sweatpants in a mix of organic cotton / recycled polyester . And for the hot days , MINI A TURE presents a new line of UV-protective , CE-marked swimwear . And when the wet clothes are taken off , the children can warm themselves in soft bathrobes or bath ponchos in organic cotton . MINI A TURE exports to Australia , Austria , Canada , China , Germany , Norway , Russia , Sweden and Canada . A changed structure in the organization means that export sale is now handled from the Danish head office . |
35 · MODEBRANCHEN . · ISSUE NO 03 · 2021 |