industry spotlight Logistics
What does this mean for a
state so entrenched in trucking?
While trucking has a history in
U.S. commerce as old as roads
themselves, technology and
clients’ changing business needs
have asked the trucking industry to forge a new path.
Trucking into Texas
“Technology is clearly where
everything is headed. The more
efficient you can be, the more
effective you can be,” said Brad
Price, director of sales and
business development for Bear
Transportation, a fully licensed
transportation brokerage company located in Plano, Texas.
Price notes that Bear is a
differentiator in the market
because of its high-touch,
transparent communication and
collaboration with customers
and carrier partners. Always
seeking synergy among its network of 1,800-plus customers,
Bear focuses on sales within
top metro shipping points and
develops carrier relationships
to reduce costs associated with
transportation.
“All of this is supported by
our technology team and proprietary transportation management software,” said Price. “We
approach our business with a
model of continuous improvement to create a more efficient
and effective team to support
our business.”
Last year, Bear shipped
90,000 loads for customers,
concentrating on specific
metropolitan areas. For them,
DFW is number one as the
largest inbound and outbound
shipping area with carriers, with
Houston being second.
“North Texas plays a critical
role in the overall trucking
industry,” says Price. “And it
accounts for one out of every
16 jobs in the